Comments on: For-profits using your cause for marketing? https://amysampleward.org/2007/11/19/for-profits-using-your-cause-for-marketing/ Tue, 20 Nov 2007 03:13:00 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Jason Falls https://amysampleward.org/2007/11/19/for-profits-using-your-cause-for-marketing/comment-page-1/#comment-13 Tue, 20 Nov 2007 03:13:00 +0000 http://amysampleward.wordpress.com/2007/11/19/for-profits-using-your-cause-for-marketing/#comment-13 I don’t see corporate cause marketing as a different type of philanthropy unless the corporate becomes a glutton patting themselves on the back. I’ve always recommended that clients lean on the non-profit to tell the story so they aren’t tooting their own horn. But frankly, it doesn’t always work that way.

Still, excessive “look at me” detracts from the importance of the non-profit, the cause and the end beneficiaries.

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