However, this week we launched a new video we produced called, “What if…”. The video is very positive and doesn’t go into heartbreaking stories.

When we launched the video, we sent out an email alerting our members. Even though the email was sent late in the day, we ended up with the 3rd most visits of any day in the history of http://www.healthcare4every1.org (also besting the hectic legislative battles that usually get the most hits).

I was completely shocked because our member involvement has been very low this fall and our email open rates and click-through-rates are performing far below industry standards and their highs (20+%) seen in the Spring.

But also, while we didn’t have a 15 second pitch (as seen in #2) we did tell people how much time it would take by putting in the subject line, “3 minutes of what Connecticut could be like.” Our members responded and are opening the email at much higher rates.

All told, we’re seeing a surge of engagement in a message that is based in hope and positive thinking. Not policy and not heartbreaking stories.

I’ll stop here, and if you’re interested in seeing a “positive” health care video, you can do it here: http://www.youtube.com/watch?v=uPXOmeZ5mWI