Comments on: So you’re interested in social media…

By: Amy Sample Ward

Amy Sample Ward — Mon, 08 Dec 2008 11:18:13 +0000

Thanks, Tim; I appreciate it!

By: Amy Sample Ward

Amy Sample Ward — Mon, 08 Dec 2008 11:16:45 +0000

Chad – Exactly what I was looking for – thanks for adding to the list/conversation! My favorite part: Tweak. You don’t have to make huge changes to get very different results; it’s all about the little refinements, the little tweaks. Thanks, Chad!

By: Tim Reynolds

Tim Reynolds — Sun, 07 Dec 2008 23:45:02 +0000

Nice post. Thank you for the info. Keep it up.

By: Chad

Chad — Sat, 06 Dec 2008 05:23:06 +0000

you mean…

and remember to… *Track. Everything. It’s hard to demonstrate success or ROI without good metrics. Get a spreadsheet going from day one, because social media metrics aren’t tracked in Google Analytics.

and remember to… *After you’ve gone through a full cycle, don’t forget to evaluate the effectiveness of your process. How well did the planning, execution, tracking, reporting, and project communication go? What worked, what didn’t. Tweak, then start another cycle.

By: Amy Sample Ward

Amy Sample Ward — Thu, 04 Dec 2008 22:19:54 +0000

Great, Cynthia! Look forward to learning together…

By: Cynthia

Cynthia — Thu, 04 Dec 2008 22:00:24 +0000

Amy, that was quick, lol! Thanks so much for the words of encouragement. I’ll be sure to speak up when I need to, and appreciate your openness to helping.

After posting here the first time, I found you on Twitter and am now following you! I am both @PeepsHelpPeeps (work) and @Hyacinths4.

By: Amy Sample Ward

Amy Sample Ward — Thu, 04 Dec 2008 21:43:35 +0000

Cynthia –

Thanks for finding me! I just moved to London from Portland two months ago so am happy to have another Portlander in the fold; welcome!

I’m glad to hear you’re diving in and finding your way through the resources. Be sure to drop a line/comment if there’s something you’re looking for and you can’t find. I think the community here would love to help!

Oh, and I’m @amyrsward on Twitter – let’s be friends!

By: Cynthia

Cynthia — Thu, 04 Dec 2008 21:36:53 +0000

Hi Amy! Found your name on Britt Bravo’s blog & followed up because your name was familiar. So glad that I did because this post was just what I needed.

I work for a really small nonprofit in the PDX metro area. Our total staff is 3 people & until last week I was the only one who even knew that social media is relevant.

I’ve already discovered CommonCraft and a few blogs (Beth’s, Britt’s & now yours!) and am on Twitter. I’m looking forward to exploring some of the other suggestions that you made!

By: Amy Sample Ward

Amy Sample Ward — Thu, 04 Dec 2008 21:08:16 +0000

Thanks, Chad! I think it’s the most important and most overlooked part. I think that it’s easy for groups, working on advocacy and campaigns – right in the thick of things – to feel like they don’t have time or resources to step back and think about the over all strategy and the very best tools to help them get there. The POST method and other structured social media strategy planning tools make it feasible for even those busy nonprofit worker bees to be strategic.

What would you say are your “and remember…”s?