The 13 winners were selected from 60 finalists drawn from 1,702 nonprofit taglines submitted to the 2009 Getting Attention Nonprofit Tagline Awards competition. More than 4,800 nonprofit professionals cast votes in the final selection round.

The awards program is designed to encourage nonprofits to effectively use taglines, a high-impact, low-cost marketing tactic often overlooked or under-emphasized by nonprofits; Nancy says, “A nonprofit’s tagline is hands down the briefest, easiest and most effective way to communicate your organization’s identity.”

Nancy says that the winning taglines in the 2009 competition demonstrate how powerful taglines can work as a first step in branding or as a highly-effective tool to refresh a nonprofit’s messaging, emphasize its commitment to its work and/or revive tired positioning.

A great tagline can help people find you, too!  Searching on Google or even on Facebook for issues or ideas can tap into words in your tagline that may not be included in your organization’s name.

2009 TAGLINE AWARD WINNERS

Arts & Culture: Big Sky. Big Land. Big History. — Montana Historical Society

The Montana Historical Society takes its state’s most elemental and distinctive characteristics (Big Sky, Big Land) and deftly melds them with its mission in a way that generates excitement. The result is a tagline with punch and focus. And a big hit with voters.

Associations: Building community deep in the hearts of Texans —TexasNonprofits

TexasNonprofits’ tagline tweaks the title of an iconic American popular song from the 1940s and brilliantly connects it to the spirit, passion and mission of the state’s citizenry. A great example of how word play works in a tagline.

Civic Benefit: Holding Power Accountable — Common Cause

Common Cause’s tagline leaves no doubt about the organization’s mission, unique value and commitment. It’s definitive, with a powerful economy of words. An excellent example of the tagline clarifying the nonprofit’s focus, when the organization’s name alone doesn’t do so.

Education: A Mind is a Terrible Thing to Waste® — UNCF -The United Negro College Fund

This 38-year-old tagline from UNCF still rings strong. It elegantly delivers its straight up, powerful message. When your tagline is the boiled-down essence of your argument for support, you’ve achieved tagline bliss. That’s why this one is a classic.

Environment & Animals: Because the earth needs a good lawyer — Earthjustice

Earthjustice capitalizes on what people do understand – that a lawyer protects rights – and uses that framework to dramatically position its role and impact in the environmental movement. And it does so with humor. If your tagline makes people smile or light up, without stepping on your message, then you’ve made an emotional connection…Bravo.

Grantmaking: If you want to be remembered, do something memorable. — The Cleveland Foundation

It’s a rare tagline that manages to recruit people to its cause both unabashedly and effectively. That’s exactly what The Cleveland Foundation pulls off here. Clear, concise, and…memorable! A model for any organization promoting philanthropy.

Health & Sciences: Finding a cure now…so our daughters won’t have to. © — PA Breast Cancer Coalition

The PA Breast Cancer Coalition’s tagline is both emphatic and poignant. It strikes a deep emotional chord, and conveys the focus and impact of its work without being overly sentimental. “Finding a cure,” a highly used phrase for health organizations, is bolstered here by the appeal to solve a problem now so future generations won’t suffer from it.

Human Services: Filling pantries. Filling lives. — Houston Food Bank

With simple but effective use of word repetition, the Houston Food Bank clarifies its work and impact. It delivers on two distinct levels—the literal act of putting food on people’s shelves and the emotional payoff to donors and volunteers. An excellent example of a mission-driven tagline.

International, Foreign Affairs & National Security: Send a Net. Save a Life. — Nothing But Nets

Short, punchy and laser-sharp, the Nothing But Nets tagline connects the action with the outcome. It’s inspirational in the simplicity of its message and its reason for existing. The kind of tagline nonprofits should model.

Jobs & Workforce Development: Nothing Stops A Bullet Like A Job — Homeboy Industries

Homeboy Industries’ tagline is a mini-masterpiece, telling a memorable story in just six words. It stops you in your tracks, makes you want to learn more and sticks with you afterwards. That’s the kind of potent nonprofit messaging every organization desires.

Media: Telling stories that make a difference — Barefoot Workshops

If your organization’s name is vague, it’s critical that your tagline be distinct. Barefoot Workshops’ tagline sums up the transformative power of stories to create change in people and their communities, so clarifying the organization’s focus. Saved by the tagline!

Religion & Spiritual Development: Open hearts. Open minds. Open doors. — The people of The United Methodist Church

The work of religious organizations often operates on several planes at once — a challenge for any organization and its messaging. Here, The United Methodist Church delivers a tagline trinity that supports its applied faith mission and is warm, enthusiastic and embracing.

Other: A head for business. A heart for the world. — SIFE (Students In Free Enterprise)

If an organization’s identity contains within in it a distinct contrast between its key characteristics, that’s often good tagline material. Here, SIFE surprises with its crystal-clear tagline that conveys not only what’s unique about it but also capitalizes on the contrast between profit and compassion.

The full report will be out in November with more details about the 13 winners and all of the entries and more! For your free copy on publication, subscribe to the free Getting Attention e-update.

Voting will:

• Sharpen your understanding of what works and what doesn’t communications-wise.
• Inform and inspire your foundation’s messaging.
• Give you the chance to register for the free 2009 Nonprofit Tagline Report, with 2,500 tagline examples.

The 60 tagline finalists have been culled from over 1,700 entries in 13 categories, including grantmaking. Now it’s *your* turn to select the best.

Please share this invitation with your grantees! They’ll benefit in the same ways you do.

VOTE Now! Polls close midnight, Wednesday, September 30th.

About the Nonprofit Tagline Awards

The annual Tagline Awards are back from Nancy Schwartz and the Getting Attention blog.  Your nonprofit or foundation could be one of this year’s Getting Attention Nonprofit Tagline Award winners!

A strong tagline does double-duty — working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base. It’s one of your most effective marketing tools, but the 2008 GettingAttention.org survey showed that 72% of nonprofit organizations don’t have a tagline or rate theirs as performing poorly.

I’m trying to change that with this annual award program, highlighting the best in nonprofit taglines.

For more information, visit this FAQ.

The contest asks clients, donors, volunteers, and board members to write reviews of these nonprofits. All reviews will be automatically visible on GuideStar.org.

“Reviews show the real human impact of a nonprofits and raise the visibility and credibility of those organizations,” says GreatNonprofits CEO Perla Ni. “This will help highly-rated nonprofits attract more support and volunteers.”

Nonprofits with the most positive reviews in their category will be announced as winners and receive media coverage as well as promotion on GuideStar.org. Awards will be given out of 9 categories (6 geographic US regions and 3 budget size – small, medium and large).

Contest Deadline: September 30th.

About GreatNonprofits

“GreatNonprofits is a tool that allows you to find, review, and talk about great — and perhaps not yet great — nonprofits. You already know that reviews by other people who have gone to a restaurant or tried out a doctor are the best way to find out about the quality of those services. If you have direct experience with a nonprofit, GreatNonprofits makes it easier for you to share your knowledge so that other people can discover the great nonprofits that are out there.”

(Content pulled from GN press release.  For more news like this from GreatNonprofits visit: http://greatnonprofits.org/)

I just returned from the South By South West Interactive conference in Austin, TX, where I attended a panel that asked if Women on the Web had more opportunities than in a more traditional work environment.  My notes, unfortnately, were eaten by that same Web (in publishing them they were erased by a bad wifi connection), but the major take-aways for me were additional questions, like:

• What are the differences (or are there any, etc.) between women and other non-privileged groups on the Web?
• How do those differences impact opportunities and voices online?
• How do opportunities, successes, connections and authority online translate into offline opportunities and successes?
• What cultural shifts need to take place offline in order to provide non-privileged groups earlier access, interest, and opportunity in technology-related fields?

I’d love to hear some of your thoughts about those questions or others!

You can vote for the Female Social Media Guru UK Awards here!

• Nonprofit Tagline Awards:  12 nonprofits highlighted by Nancy Schwartz and the Getting Attention blog!
• UK Catalyst Awards:  8 examples of individuals or groups using social technology for good!
  
• Growndswell Awards:  These awards haven’t been decided yet; find out how to get your organization nominated for innovative use of growndswell technologies (like wiki, blogs, and social networks)!

Does your organization have a great story about using technology to connect with your community?  What has been your organization’s biggest challenge in adopting social technologies?  I’d love to share your stories!