To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Official Google Blog: Explore museums and great works of art in the Google Art Project – Take yourself on an art tour using Google Maps! "One of the things I love about working at Google is that you can come up with an idea one day and the next day start getting to work to make it a reality. That's what happened with the Art Project—a new tool we're announcing today which puts more than 1,000 works of art at your fingertips, in extraordinary detail."
• [Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation – Here is a terrific interview with my friend and colleague Danielle Brigida of the National Wildlife Federation – she discusses both the tools she uses and the lessons she's learned from managing the social media presence for the NWF. One of the highlights: she notes that they would not have had such success in raising money online if they had not already invested in building up a community of active supporters.
• How Journalists Are Using Social Media to Report on the Egyptian Demonstrations – "The demonstrations are continuing despite the government’s attempts to block communications channels, including the Internet, SMS, TV broadcast by journalists, and mobile networks. Pundits have been weighing in on the role of social media in sparking the uprising, and whether it is a necessary ingredient in accelerating modern revolutions or simply an over-hyped notion. In some respects, the attempt to block communication has done little to stifle reports coming out of the country. Though much of the citizenry isn’t able to broadcast themselves, their stories are being told and amplified by reporters. What’s interesting is that the information flowing out is a hybrid of the “old school” reliance on reports from journalists on location and “new school” amplification through the social web."
• A Devaluation of "Friends" May Be Driving Trust in Thought Leaders – Steve Rubel – "This morning in Davos our CEO Richard Edelman unveiled the key findings of the 2011 Edelman Trust Barometer – an annual survey. There's a lot to dig into here. However, I want to highlight three data points that underscore a critical theme that my colleague David Armano and I detailed in our recent trends deck. The takeaway: to stand out in a very cluttered media world, organizations must increasingly activate their internal subject matter experts as thought leaders and do so across several spheres of media – traditional (WSJ, CNN, etc.), Internet upstarts (eg Business Insider, Politico), corporate/owned platforms and social."
• The Battle Against Info-Overload: Is Relevance or Popularity the Best Filter? – "The rise of social media has led to an exponential proliferation of content online and widespread demand for tools to filter that information. Popularity and relevance are the most common metrics through which to filter that content – but are they the best? We asked three people building cutting-edge social software what they think the relationship between relevance, popularity and filtering is going to be in the future. They offered three very different responses. What do you think the future of information filtering will look like?"

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Social Media’s Changing Landscape to Make A Profit – Online Fundraising, Advocacy, and Social Media – frogloop – I'm really looking forward to this conversation – what do you think? "Admit it – you don’t like when things that you are quite comfortable with suddenly change. As social networks try and become profitable they are experimenting with new ad models and trying to drive more traffic to increase ad revenue. Twitter’s beta advertising model via "Promoted Tweets" and Facebook’s new Fan Page “Like” button (which is replacing the “Become a Fan” button) is buzzing with critics’ opinions. Are these changes good for nonprofits bottom line too? The jury is out."
• From Social Entrepreneurship to Social Interpreneurship — Social Edge – There's a great post and conversation starter from Peter Deitz up on the Social Edge blog talking from social interpreneurship. "What is social interpreneurship you ask? I’m not entirely sure, in light of its classified nature, but I would hazard a guess that it’s two parts Internet, five parts Interaction, and ten parts Interdependence. Flipping through the Skoll World Forum program and rerunning the highlights in my head, I see evidence of social interpreneurship at every turn." Join the converstaion!
• Chris Brogan Talks Nonprofits and Trust Agents – netwitsthinktank.com – One of the basic best practices I am always talking about with organizations starting out with social media is to be a real person – not an "organization" online. Have real pictures and have real conversations. Here's a great video with Chris Brogan and next steps for being "real" online.
• Advice & Resources for Your Online Organizing Career – Check out this great round up from the presenters at the "Online Organizing – Career Night event that includes lessons, insights, and even job opportunities!
• Grizzard Communications Group – Free social media tools & the ‘experts’ who can’t answer “How?” – Eric has a great list of free social media tools to help you find content, monitor trends and much more! "In the last week, I attended both the NTEN Nonprofit Technology Conference and the AFP 2010 Conference. One problem that I saw in many social media sessions at both – and a problem that I see far too often at social media conferences, seminars, and How To sessions – is that speakers and panelists rarely provide tangible How To advice to people struggling to get started. They tell you you should do something, “Start up a Facebook Fan Page and start posting content interesting to your fans,” but regardless of how hard they are pushed, they rarely can say how to go about figuring out what content your fans find interesting or maybe even how to gain new fans."
• 10 Take-Aways from SXSW for Nonprofits — Nonprofit Geekery – Happy that I came across Matt Koltermann's wrap up from SXSW. It was a few weeks late but better than never! My favorite take away from this list: 4. Make sure your website behaves like an approachable and likable person. "The annual SXSW Interactive conference in Austin, TX—which brings together tech geeks, social media peeps, and other online folk—wrapped-up yesterday after five intense and inspirational days. I attended a bunch of sessions focused on how nonprofits, in particular, can take advantage of technology to meet their mission—here’s a short-list of ten things that really stuck."