Tag Archive for 'communication'

Digital Makeover Project: More thoughts on community tools

I posted a few days ago about Simon Fairway ’s Digital Makeover Project focusing on South Yorkshire Funding Advice Bureau . I didn’t get all of my thoughts out in that previous post, as they relate to the Issues and Priorities outline that Simon and the team put together.

User generated content vs traditional top-down information
I think with a web site such as SYFAB’s it is a great community building strategy to integrate ways that funding advice could be given by peers as well as the SYFAB staff. Moving some of the request, information gathering, and sharing process online in a public forum-like way, could really encourage participation in the process. People who may have already gone through what someone else is asking about can provide their insights or information while the staff can supplement with data they usually provide.

Communication is difficult with outreach workers/volunteers
I wonder if establishing some basic protocols that include Google Docs or a wiki could help contain conversations or questions to an easily accessed, web-based document. Is a wiki or shared document something that other groups have used to coordinate remote and in-office workers? I am thinking of examples with campaign staff/volunteers and rural nonprofits.

Newsletter is in PDF/mailed
(You can read about this and the other issue areas in the Issue and Priorities document for the project.)  One of the most important aspects of the newsletter is the event and training listings.  What about creating an online calendar on the website, where events, trainings, workshops, major conferences, and even grant deadlines could all be displayed and easily updated?  Sounds like a great way to add value to the SYFAB website.  You could even allow for others to add to the calendar, or submit information for staff to add.  Then the SYFAB calendar would be the go-to place to find out what was going on in the funding field.

Capturing feedback
One of the easiest ways for organizations to create a feedback form without technical expertise is to use SurveyMonkey or other free online survey tools .  You don’t need to know any html or other coding, don’t need to make any forms on your website.  You can create a survey that captures all the information you are hoping to get from users of the site or of a particular program, and even add your logo and other branding materials to confirm to users that it really is your survey.  This let’s you ask for feedback, collect the feedback and analyze it in a web-based platform so there aren’t any lost emails or misplaced paper forms.

Fundraising options
As the Funding Advice Bureau, you want to be sure that you have enough funds to keep helping others secure monies as well!  An online donation process would be easy, as you would just need to set it up and place the donate button on the website.  Checking to make sure that SYFAB is listed in online platforms like Causes and Change.org will allow people around the world using these platforms to connect causes and fundraising with your organization.

What ideas or comments do you have about the above options?  Do any of them reflect conversations or issues your organization’s staff has also faced?  What have been the major conversations points when discussing these issues in your organization?

Mercy Corps’ Story Arc

Last week was the May event for the Portland 501 Tech Club.  We had a great opportunity to hear from Roger Burks of Mercy Corps who presented on the art of storytelling around and about crises.  It’s an interesting topic as many organizations who work in advocacy or aid find that their work is driven and their membership engaged around crises, but it is in those times that staff time can be the most strained, causing communication to suffer.

Roger laid out a story plan for organizations to use when a disaster strikes:

  1. Breaking news and details (can also include stock photos of the area or maps, etc.) - Day 1
  2. What the organization is doing (include stock photos or any photos coming out of the area) - Day 2
  3. From the field reports (include personal photos/videos from place of reports) - Day 3
  4. Updates (includes news stories, organization involvement and field reports with any photos and videos that accompany) - Day 4 and beyond
  5. Real-time field journals/blogs (great ways to send out short stories, updates, photos from the field with organization staff and partners working in the field) - Day 4 and beyond
  6. Beneficiary stories (help tell the story of those the organization is serving/helping) - Day 4 and beyond
  7. Community fundraising stories (help tell the story of local people and organizations working to fundraise themselves) - Week 1 and beyond
  8. Partnership stories (explain how the organization is partnering with other organizations and individuals) - Week 1 and beyond
  9. Milestone stories (1 month, 3 months, 1 year, etc. are great time-based milestones for reporting on the situation and progress) - Month 1 and beyond

It is important to create a place on the organization’s website for those looking to donate, a button that is clear and obvious and does not navigate the user to more stories or content but to the donation form.

Sending out emails to your membership is a great way to keep them informed of the above information, but keep in mind the balance of information and asks (asks = fundraising calls).  You gain loyalty from your membership (new and old) and create a presence as an information agent by providing quick and truthful news that isn’t tied to fundraising every time.  Try separating your emails into news-information and updates-fundraising, where the first may include news updates, links to more information, and firsthand reports from organization staff, while the second includes information about what the organization is doing to help, how it is partnering with other organizations and individuals to be more effective and ways the membership can help (which includes donating).

Has your organization responded to a disaster either locally or internationally by integrating the website, email notifications, and staff reports?  What did you find most useful in fundraising?  What did you find most useful in connecting users to information?

Social media, only a matter of time?

A new report out from Strategy Analytics estimates that social media could be touching an enormous amount of people worldwide, very soon: about 1 in 6 people, according to the report, will be using social media around the world by 2012 (that is just five years!).

“It is clear that user generated media will increasingly compete with professional media when it comes to the attention and free time of users,” comments Martin Olausson, Director of Digital Media Research at Strategy Analytics. “However, if professional media companies choose to embrace social media applications it will enable a more direct and positive relationship with consumers, which will in turn drive increased engagement and loyalty.”

Mack Collier suggest some interesting questions to consider given the reports estimates and what they would mean for everyone.

Some additional things to consider with this news, especially for nonprofits:

  • How are you using social media tools now? (Flickr, Facebook, Twitter, NetworkForGood, Change.org, Wikis, RSS, Podcasts, YouTube, etc.)
  • How will you engage with new audiences and more people as the online community continues to grow? (Does your social media strategy account for engagement now?)
  • How will you adapt to new tools as they emerge? (With more people using the current tools, the need for additional, different, and evolving tools grows.)
  • How can you do your work and serve your community better with more tools and users? (At the end of the day, you still want to be saving the world and not just connecting, right?)

What are your answers? Or, what other questions do you have?

Staffing Constraints = Technology Adoption

As the baby-boomers start retiring or transitioning out of leadership roles, nonprofits stand in an interesting position. The need for knowledgeable and experienced leaders and management staff in the nonprofit sector is about to become incredibly high. Nonprofits are in a unique position where, unlike the for-profit sector, they are not usually afforded the opportunity to grow their own leaders from the inside due to lack of funds and capacity for development training. (For more information on forecasted leadership staff trends, see the Bridgespan Group’s report “The Nonprofit Sector’s Leadership Deficit.)

What does it mean for nonprofit technology?

It means there is a tremendous opportunity for nonprofits to leverage new media tools to take care of many things for them, freeing up staff time and allowing the community to help carry the organization.

How?

Tools that enable online/viral fundraising can let supporters raise funds, support your cause, and campaign for you online without staff time dedicated to outreach or campaign development. These tools include Change.org, 6 Degrees, and Google Checkout for Nonprofits in various degrees, just to name a few.

Tools that enable wide-spread communication can allow staff to relay information in one space instead of many and cut down on repetition of job responsibilities. Using a blog like those I have mentioned before would provide volunteers, interested citizens, media and members alike the same, complete information in a timely manner without adapting the message and using various staff and communications tools to deliver it. Micro-blogging tools like Twitter are also available to make this far-reaching communications option quick and easy.

There are many more tools available but these are just a couple to get you thinking. Are you already using new media tools to free up staff time?