—–

Background: What’s ActionSprout

For years I have grumbled about the fact that Facebook doesn’t allow organizations to access the email addresses of their own Fans. And hopefully you never got me started on how the company has been treating organizations like frogs in a proverbial pot, slowly reducing the number of fans they deliver updates too. The idea that organizations have to pay to get an update onto a meaningful number Fans’ walls (Facebook acknowledges that it is down to 15% today) may be good business for Facebook, but the value proposition to organizations got less and less compelling.

At the same time I have watched organization struggle to engage with Facebook supporters in meaningful ways using just the actions Facebook has provided; Like, Share, or Comment. I have had numerous heated discussions with some of the loudest non-profit social media advocates about the real cost/benefit of Facebook as a platform for reaching supporters and deepening engagement with them over time.

To all who have endured my rants, you will be shocked to hear me say that I believe Facebook finally has the pieces in place to make a major impact on organizations ability to acquiring and building productive relationship with supporters. Yep, you heard me right, just at the very time Facebook is working harder than ever to monetize, I have become a believer. In fact, even their new Promote function provides nonprofits and campaigns with a rather compelling new tool for engaging organizations most ardent supporters.

Let me explain… Earlier this year Facebook rolled out their new Open Graph functionality and my long time do-gooding co-conspirator (Shawn Kemp) and I found ourselves contemplating if and how it might be utilized to help organizations acquire high quality fans on Facebook and, more importantly, build productive relationships with those supporters over time.

After months of learning and developing, we launched ActionSprout.com; to help organizations unlock their Facebook Fans with actions that move beyond Like, Share and Comment. The Facebook App gives organizations dozens of nonprofit-relevant social actions to engage supporters with directly on their own Facebook pages. For instance, instead of asking people to click “Like” on a wall post, they can now ask them to click “Recommend”, “Thank”, “Sign”, “Vote For,” “Stop,” “Contact”, “Support” or one of a dozen other actions we currently support.

Referral Rates

Over the past couple months we have been working with a few organizations and campaigns to put the system through its paces and begin to figure out how to actually use it and learn what kind of impact it can have.

Last week, we launched one of the most important pieces of the system for our team; the back-end analytics dashboard. As we push the dashboard live, we were excited and nervous. Would all these months of work be for not?

One of the key metrics we obsess over is the referral rate organizations are experiencing from their ActionSprout campaigns. In other words when a person takes an action like “Join” or simply clicks like on the post itself, do any of their friends join them? Facebook’s new Open Graph is designed to support the viral growth of highly relevant actions. Whenever a person takes an ActionSprout.com action on behalf of an organization, the app fires the Open Graph and automatically shares that action with some of their friends. We also give action takers other ways to help spread the word. But until you start seeing real traffic through an app like ActionSprout.com, there is really no way to know just what kind of referral rates to expect.

Case Study: ActionSprout and David Suzuki Foundation

One of the first organizations to run tests to measure referral traffic for ActionSprout.com was the David Suzuki Foundation, a Canadian Foundation working to protect the diversity of nature and Canadian’s quality of life, now and for the future. The results have far exceeded our expectations.

The Foundation launched it’s first campaign with the specific goal of testing the performance of ActionSprout.com relative to their standard campaign sign-up process (which drives people to a form on their website to complete a signup form). In order to help ensure that the data we were getting was meaningful, they were kind enough to focus on driving and measuring traffic to their ActionSprout.com campaign entirely through their Facebook wall even though they could have driven much higher performance had they also driven traffic to their ActionSprout.com campaign via email and their website.

The call to action for all posts was to join the Fall Family Challenge by clicking a link. The link on their first post drove people to the organization’s standard web form, not their ActionSprout app. This first post went out on a Saturday and resulted in 125 people signing up for the campaign. As would be expected, the vast majority of these 125 people were Fans who received the call to action from their news feed. “The results from that are meaningful,” says Sarah Hall, the Foundation’s communications manager. “After all, we can now reach out directly to each of those people via email and build deeper relationships.”

On the following Monday, The Foundation posted a similar call to action to their Facebook page. On this post, the call to action link pointed to their ActionSprout.com tab. That call to action drove 119 Fans to join the campaign—not bad for a Monday afternoon. But the really interesting part was what happened after they started seeing Fans take action. For each Fan who joined the campaign through ActionSprout.com, the organization has seen another 1.8 people who were not previously fans join, the campaign along with them. Where did these people come from?

• First, each time a person took the action it fires an open graph story that is shared with some of their friends and gets aggregated on their timeline. That means an open graph story is getting posted to their wall and timeline for 100% of action takers.
• Second, after taking an action The Foundation has ActionSprout configured to give the action taker a quick post to wall dialog. In their case, over 75% of action takers shared the action.
• Third, because this campaign was targeted at families with kids, many of The Foundation’s fans choose to like and share the post but didn’t sign up themselves. Some number of friends of these sharers chose to Join the campaign as well.

In other words, for every 100 Fans who joined the campaign through the ActionSprout.com app, the organization also acquired 180 new campaign members, for a total of 280 campaign members.

The thing that excites us and the David Suzuki Foundation is that those new people didn’t just click “Like” because they wanted to give a wink to a friend who was up to something. They joined a campaign that directly connected them to the organizations work. These people are new to The Foundation, but already Sarah and her colleagues know how they relate to their work and can begin to serve and engage them accordingly.

The David Suzuki Foundation also uses Salesforce as its CRM (constituent relationship management) system, and has ActionSprout.com setup to automatically add or update contact records with names and email addresses of any person who joins the campaign. (This feature is available starting on our mid-level $90/mo plan) During the two-week campaign, the David Suzuki Foundation added several hundred new constituents to its database.

Last Friday, The Foundation launched a new ActionSprout Campaign to support help them apply pressure to “Stop” a potentially disastrous China-Canada trade deal that the Prime Minister has secretly negotiated behind closed doors. This campaign has sees similar referral rates and but with much higher overall numbers. So far, their “Stop” campaign has seen more than 3000 people take the action in under 48 hours.

I can’t tell you how wonderful it feels to finally be able to do more than just grumble about the limitations of Facebook for building truly productive relationships. We are excited to continue to see what organizations do with ActionSprout.com. If you’re interested in giving the system a try, here’s a 30-day free trial code that will work on all of our plans (referral code: Amy112) – so jump in and take ActionSprout for a test drive.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Why Your Infographic Is Evil (And Three Ways To Fix It) – “Blogger’s confession: I can spend a couple of hours interviewing sources and crafting a post several hundred words long and get a couple of thousand hits. Or I can write a pithy introduction, repurpose an infographic that has already appeared on several other sites and most likely was created by a public relations firm or a company looking to push a product and service and end up doubling or tripling those traffic numbers. I’ve done both. But I’m not necessarily proud of succumbing to the infographic trend. I’m not bashing infographics. Some of my best friends are graphic artists who design infographics that are eye catching, smart and tell stories better than my words ever could. But this latest visual Internet fad of telling almost every story with a dense infographic is something that I’m hoping will soon be played out.”
• Red Cross Opens Social Media Center For Disaster Response – TheNonProfitTimes – “The American Red Cross (ARC) has launched a digital operations center and digital volunteer program to coordinate response efforts during disasters, particularly when storm victims are huddled in a basement away from other forms of communication. The Digital Operations Center demonstrates the increasing importance of social media in emergency situations. The launch of a Digital Volunteer program will help Red Cross respond to questions and information from the public during disasters.”
• Crowdraising | Heath Wickline – “Advertising can be a great vehicle to make a real, emotional connection with our audiences and to raise the visibility of a campaign or organization. But the expense of buying ad space can be a barrier to many nonprofits. Ads aren’t worth a thing if no one seems them, and ad prices are based on the number of eyeballs that will see them. That’s why Super Bowl spots are obscenely expensive while you see ads for local furniture stores in the middle of the night. It’s how the system works and it’s a conundrum. Social media may now provide an answer. A new online platform calledLoudSauce is looking to change that difficult advertising equation by introducing a simple way for individuals to amplify ideas they like.”
• What can local websites offer the BBC and other public service providers? | Networked Neighbourhoods – “Networked Neighbourhoods has been working with the BBC to test the potential contribution of an alliance of London neighbourhood sites, using the forthcoming digital switchover as a catalyst. With representatives from a number of London local networks and heritage media groups, gathered in the council chamber at Broadcasting House yesterday, we explored the ways in which neighbourhood websites could be used as part of a two-way public service information network.”
• Facebook Fan Gates Are Dead: How Do I Get Fans? | Brian Carter – “A stunning change with the new Facebook Timeline is that you can no longer have a landing/welcome tab for your business page. Everyone is going to land on your Timeline Page with the big cover photo. You’ll still have apps (tabs) but they’ll be even harder for people to find. Few people were going to Facebook pages already, fewer were clicking on the tabs, and now it will be nearly zero.”

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Whether you are part of a nonprofit organization, an action campaign, a local community, or a school, you know that it is through stories you can showcase your work, change people’s minds, inspire them to make change, or join you to make a difference. As we all continue exploring the vast horizons of the internet and the social tools it offers, be sure to check out the applications that help you continue telling stories with the power of video, maps and more. Here are four that currently have my vote – please share yours!

1. Historypin

Historypin is a new (and free) application for Android, iPhone, or the web that arranges photos, videos, and text in the context of time and location (leveraging the Google Maps API). Ever since it launched earlier this summer, I haven’t been able to stop using it both to learn and to share. For example, when I travel to a new neighborhood or city, I open the app as I walk down the street to explore photos and stories of my exact location across history. I also have been taking photos of buildings and locations and sharing them back to the community to continue documenting the world around us. The potential for how organizations can use a tool like this is endless – the ability to easily and accessibly put together your stories and content with the locations where it all takes place is so exciting! Be sure to check it out for yourself or watch this video to take a tour.

2. Animoto

Animoto isn’t a new tool, but it is still in my top five. And for good reason: I love tools that help make quality content and storytelling something that all of us can create. With Animoto, you can put together photos, slides, and text with audio and video to create a compelling story from all the various elements you may have created separately or gathered at an event. There are terrific examples I’ve seen, like Epic Change’s Tweetsgiving campaign video, and you can previous more examples on the Animoto website. Bonus: nonprofits can apply to get Animoto Pro for free!

3. Posterous

When it comes to sharing stories, we all have our preferred methods of how to post, and where, and even who to share with each time. Posterous is a blogging tool, that is really so much more. You can, as with traditional blogs, have a site that shares your posts with the world. You can also create groups to share privately across a team, and organization, or a network. Plus, you can add authors to a blog to be sure it isn’t just you that’s responsible for posting. The best part is that you can post in a manner of ways: from the platform, from your email, from your phone, etc. This way, you can build community amongst your volunteers with a private group for sharing lessons, build momentum during a campaign with all your organizers posting to one stream, or create a dynamic blog for your organization with all kinds of media and posts. Oh, and it even has auto-posting so when you’re spending your time creating change, you don’t have to remember to cross post to Twitter! Check it out and see if it’s right for your team.

4. Storify

Have you been to an event or conference where many people were tweeting highlights from speakers and taking photos, but then when you searched for the content there was just SO much of it? With Storify, you can search across multiple social platforms and pull together the content that’s of interest, as well as add additional text, to create a story (whether it’s a recap of an event or a chat, or highlights from the news) that’s shareable and includes voices from across the community. You can also use it to pull together content you and your organization have shared across the web to tell the story of your work. You do need a Twitter account to use it. Even if you don’t have an event or campaign going today, try out Storify with a topic of interest or just use “#nptech” to pull together content from the nonprofit technology sector. Give it a go!

5. Bonus: Instagram

I couldn’t include this one in the main list since Instagram is only available for iPhone users at this time, so I’ve added it as a bonus. I am an Adroid user, but all of my friends with iPhones have great feedback about this application that allows you to take photos, apply filters, and share all from your phone. There are also complimentary tools like Tweegram to add Twitter text to your Instagram timeline. I definitely think there’s potential here for building out features and opening up the application, as with anything, if the community calls for it. So join me in saying, “I’ll try that, please!”

Looking for more resources for turning your organization’s stories into digital engagement? Want to check out examples from other organizations already testing and learning? Be sure to visit TechSoup Global’s digital storytelling section for webinar archives, blog posts, and chat archives!

What are your favorite tools or tips for telling the story of your work and impact online? Be sure to share links to the tools you love so others can check them out!

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Vivanista Hosts Question Session « Vivanista | Living Well. Doing Good. – "Have you ever wanted to ask a fundraising expert a question you just can’t get your arms around? Like ‘how many times can I invite my Facebook friends to a fundraising event before it’s considered spam?’ Or ‘do I really need spend the money for a back-up venue if my outdoor event falls on a date that it rarely rains?’ Well, now’s your chance! Starting  August 5th Layne Gray, Vivanista Founder, is going to answer 3 questions per week – submitted by you, and reply directly via video response. Ask her anything (it should probably relate in some way to fundraising or Vivanista, although she’ll most likely answer any questions about pugs whether you ask her or not). If she can’t answer it she’ll find an expert who can!"
• Facebook gets into texting game with Facebook Messenger — Tech News and Analysis – "Facebook has already started to supplant traditional email providers as a dominant way that people communicate online. And now the social networking giant is poised to delve even deeper into users’ messaging activity with a new mobile app with SMS-like functionality."
• KnowHow’s impact — Knowhow Nonprofit – Here's a great example of how you can reinvent the way your organization reports it's impact! And it doesn't have to cost a ton: this video is made with basic tools that are free to use. Have you made a video like this? Would love to see your other examples of annual reports that break the mold!
• Wikipedia Rolling Out Article Rating System – What Do You Think? – "Love it or hate it, you can't say Wikipedia is slow to innovate. The giant encyclopedia site announced this weekend that it will now roll-out site-wide an article rating system that allows page visitors to rate an entry on a scale of 1 to 5 on trustworthiness, objectivity, completeness and quality of writing. Article raters have the option of self-identifying as a subject matter expert for whatever article they rate."
• The Social Website: Integrating Social Media into Website Design and Function | NTEN – "If you're considering revamping your website to include social elements like the Facebook Like button, streaming from YouTube, or adding information from a social site through its API, it can be overwhelming to know where to begin. There are many ways to “get social,” and so many reasons for doing so. Primarily, it's about creating a fundamentally engaging experience for the website visitor that brings them closer to your organization."

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I recently had the opportunity to present a webinar for the National Center for Media Engagement, focused on community-driven engagement, and present a session at the Public Media Development and Marketing Conference, talking about building a social media strategy. Both of these presentations had participants primarily from the public media sector. There were some similarities and differences in both the questions and perceptions around engagement and community. I normally separate my post-presentation blog posts and slides but think it will be valuable to group them together this time.

Defining Community

One of the biggest barriers to sharing our experience and knowledge, and learning as organizations is the belief that we are all so different we can’t actually share or learn from each other. A great example of this is when we talk about working with our communities. To talk about what community means, it’s often helpful to also talk about what community is not: You’ll notice that none of the words on the graphic above say “audience” or “service area”; that’s because all three sections – the community, network, and crowd – are part of your station’s service area, or your organization’s audience. We are not actually engaging with every member of our service area, we don’t know who they all are or what they all do. The people who donate, listen in, connect with our programs by calling in, reading or commenting online, and coming to our offline events are our community. Their friends, colleagues, coworkers and family are the network – the people we reach through our community. The network knows about us but isn’t yet directly connected – maybe their friend told them about a story or a news segment they heard on our station, or they have family members that attend an annual concert. And the crowd is everyone else; yes, they are part of your service area or your “audience” but you haven’t reached them yet. Just because everyone in New York, the US and the world can subscribe to the New York Times, does not mean that the world is the community.

Engaging Community

My NCME webinar focused on community-driven engagement. Using the definition above, the point of the webinar and discussion was to talk about ways that organizations (of any kind) can create opportunities for the community to decide, organize, orchestrate or otherwise fuel engagement. Some of the questions raised in the webinar chat focused on the role of public media organizations as content creators and how community-driven engagement fits in the work they do. I was pleased to see that the responses I gave on the webinar were echoed at the PMDMC conference by the Friday keynote presentation from American Public Media’s Jon McTaggart. The questions he raised include:

• 

is our community directly informing the services we provide?
• is our whole community involved with our station?
• 
are we providing something unique and distinctly valuable to our community?
• what other organizations have a vested interest in the success of our station?
• what do we do that has the whole community talking?

Let’s focus on that first question for a moment: is our community directly informing the services we provide? How is your station creating ways for the community to actually inform the services or programs or content you provide and create? What options do you provide to your community to have share responsibility or ownership for a service, program, or event? How does the community see their impact and influence on your station?

Using Social Media

Many public media organizations are looking to use social media as a way to have conversations directly with community members. Some are using tools like Twitter or Facebook to invite listeners to a post-segment conversation with reporters, moving them from a passive action (listening) up the ladder of engagement to an active action of commenting and discussion. While many organizations of all kinds face the struggle of convincing staff or leaders that social media is worthwhile, many stations are tackling the opposite end of that spectrum, with widespread adoption without any strategy or plan.

The PMDMC conference had a 4-part social media track. My presentation was the first in the series, setting the foundation for using social media. In the presentations section of this post you can follow how to set up a community map, content map, and basic tracking documents; and templates for all of those are in the resources section below. Once you’ve decided you are ready to start exploring how social media can benefit your station, even if you only have 30 minutes a day, here are a few steps to guide you:

1. Start Listening

You can’t know where you want to be or what topics are of interest to the segments of your community using social media unless you start by listening. You can use RSS to subscribe to searches on Twitter even without an account, set up Google Alerts to receive notifications via RSS or email when your station, reporters, segments or programs are mentioned online, and track the blogosphere for people talking about your content.

2. Start Joining

Once you have a feel for who’s talking about what, where, start joining them by leaving comments on the blogs, pointing to content or discussions from your station’s website or blog, and so on. Don’t feel like you have to think of something to say, simply use what you’re hearing in your listening online to reply and join the conversation.

3. Start Creating

After you’ve listened and started joining in, you can now start creating profiles that have a goal and strategic use to compliment the rest of your communications and engagement work. Remember, even once you get to this stage, you never stop listening or joining. Just because you have your own profiles now, doesn’t mean you can stop listening to the community or replying and commenting. The 2-way engagement of social media is especially important to honor for public media organizations looking to create and sustain supporters.

Here’s a quick video interview I did with Annie Shreffler:

Presentations

Resources

Templates:

• Community Map Template
• Content Map Template
• Metrics Template

Books & Collections:

• We Are Media
• Social by Social
• #SOCIALMEDIA NONPROFIT tweet Book01
• Managing Technology to Meet Your Mission

Blog posts:

• How to: Create a Listening Dashboard
• 5 Step Social Media Strategy
• Google Analytics for Facebook Pages
• Google Analytics for your Wiki
• List of Social Media Management Systems
• DIY Community Engagement Metrics
• Crowdsourcing vs Community-Sourcing
• Slacktivism: Turning a Like Into Action

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In a previous post, I discussed some of the highlights from recent reports about the impact of celebrities and data on Millennial donors. The conclusion was that building trust with your constituents is the closest you can come to a silver bullet for fundraising – not slick online tools or celebrity endorsements. But, how do you go about building that trust? It doesn’t just happen with the flip of a switch, but you can start today by changing small things, and even big things, to make your organization a trusted part of the community.

Passive Ways to Build Trust

There are many different ways to build trust, but some of them are passive, or in other words, they become the foundation for more active trust-building communications or engagement.

Share your data

Sites like GuideStar and GreatNonprofits make it easy for people that are interested in learning about your organization’s data and history to find it. Do not assume that if a potential donor or volunteer wants to learn about your work, impact, and financial situation that they will download (if you even post the file) a massive annual report and read that in their free time. Instead, make your information – both qualitative and quantitative – easy to find and digest on your website. Share stories of your impact, but make the numbers just as accessible, too.

Connect your presence

It doesn’t take many clicks for someone to get lost on the web – we’ve all experienced that! So make it easy for people to find out more about you wherever they come across your presence online. Ensure that your Facebook, Twitter, YouTube, and any other online profile you have includes a link back to your organization’s website. Or even better, a welcome page designed for people who find you in social media and may not know about your work (often, the home page is a generic introduction). For example, my Twitter bio links to https://amysampleward.org/welcome instead of my website’s home page. This can build trust, but can also increase engagement by providing relevant calls to action on the very first click.

Allow for feedback

I’m sure you have a Contact Us page. But does it just list the info@ email? Does it only include an email web form? What about your Staff page – does it actually list the email addresses or phone numbers of individual staff? Further, how about program information on your website – does it include mention of which staff actually work on those programs and how to connect with them? These are all opportunities to gather feedback and build transparency!

Active Ways to Build Trust

Empower community advisors

Form a community advisory team that can provide feedback, ideas, direction and even leadership or organizing support. This doesn’t have to be something that creates more work for your staff, but instead if it is a group of people who are already giving feedback often, or that you or your staff send updates to or check in with, simply formalize the role and connect them with each other. Try inviting them all into the office once per quarter for a lunch to discuss new ideas or respond to possible new initiatives or programs. Create an email list for them and your staff or leadership so that connecting and discussing new ideas can be as easy as possible.

Hold open discussions

Releasing your annual report? Did you just secure some new funding? Launching a new program or campaign? Announce it to the community with an invitation to join an open conference call where you will provide information, allow people to ask questions, and so on. Even if there isn’t a huge turn out on the call, you can record it and provide it on the website for others to listen to in the future. Showing that you are available and transparent about your operations will build trust in real time on that call, but also going forward.

Connect program staff with community

As much as it helps build trust by making your organization’s leadership accessible, it’s even more important that the program staff – those driving and building the day to day impact of your programs and services – are connected directly with the community. It can take many shapes: monthly community calls, regular open house events, staff interviews and blog posts (be sure you allow for comments!), or regular program updates. As just one example, Meyer Memorial Trust has an ongoing series called “Two Way Street Tour” where program officers from the foundation travel to different parts of the state and meet with the nonprofit community (both grantees, and those that are not funded by the foundation) to share Meyer’s work and vision and also (the two way street part) learn all they can about what groups are doing locally.

How has your organization become more transparent, open, and trustworthy? Do you have tips or suggestions to share with others? I’d love to hear your feedback!

Location: New Orleans, LA

Topic: Maximizing Impact with Online Communities

Description: Are you collaborating, innovating, and sharing best practices with others in your organization? In your area of service? In your profession? Don’t reinvent the wheel! Learn to leverage online social and collaborative tools to maximize impact. We will explore the how and why of online communities of practice using hands on exercises, and key examples from the national service and nonprofit sectors. Whether you want to start a community, revitalize an existing one, or find places where your peers already share, this session will help you clarify your strategy and choose the human resources and tools to support your community.

Related Links:

• NCVS
• Points of Light
• Slides

Location: New Orleans, LA

Topic: Bringing Community Organizing Into Online Campaigns

Description: Integrating volunteers into online campaigns for requires a great community organizer. Traditional community organizing lays the groundwork for online campaigns and effective movements. In this session, participants will get their hands dirty planning a social media campaign that integrates traditional organizing theory and practice. During the workshop, we will present traditional community organizing principles, campaign mapping methods and case studies. Attendees will divide into breakout sessions to design an online campaign. Each group will present its campaign strategy and tactics. Workshop leaders will offer feedback, and the nonprofit will select a winning strategy.

Related Links:

• NCVS
• Points of Light
• Slides and notes

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Open Source Zanby Announcement | Zanby.com – I'm so very excited to see this group/community platform go open source! If you aren't familiary with Zanby, I encourage you to read the news and check out the platform today! "As of May 13, 2011, we are releasing the code for our community software platform, the Zanby Enterprise Group Family System, under a GPLv3 license. We are also launching a community to encourage software developers to collaborate with us to evolve and improve the Zanby codebase. We hope you will join us."
• Nonprofit Uses QR Code, Quora to Make Cause Marketing More Transparent | Cause marketing for nonprofits – Here is a really interesting case study where an organization is using both a QR code and the answer platform Quora to engage and inform supporters. "This month my fellow Dummies writer Joanna MacDonald and I are putting Quora to the test with a QR code on our latest pinup that will be sold at iParty and Fuddruckers locations throughout New England. Trying scanning this QR code with the QR reader on your smartphone. When consumers scan the code with their smartphones (try it yourself!) it takes them to this Quora page where they can comment or ask a question about the campaign. We plan to monitor the page regularly so we can answer questions quickly and accurately."
• How To Use Hashtags on Twitter to Spread, Share and Organize Information | Movements.org – Looking for a resource on hashtags, what they mean, how to use them, and how to really get value from them? Look no further! This is a great run down that you can share with colleagues or reference yourself as you dive into the world of Twitter, join a twitter chat, or start swimming in the stream of real-time information!
• Hey Admins, Get A Load Of The New Pages Dashboard – "Facebook has added some more organization for administrators, in the form of a new dashboard that shows complete details about all of the pages an admin manages. A tab labeled pages now appears on the home page, in the left-hand set of navigation links…"
• Demand Dignity: Amplifying Voices Across Multiple Platforms | MobileActive.org – "Amnesty International has launched a campaign to amplify the voices of poor people around the world. Demand Dignity is an economic, cultural, and social rights campaign for the organization and the online platform, DemandDignity.org, was launched in May 2009. Since then, the site has collected 57,384 comments, or “voices,” from people around the world, via SMS, Twitter, and on the Demand Dignity website. "