Gem #1 – Put fundraising in your mission.

In this book, Larry starts at the beginning (that’s even how he describes it!) with the mission of the organization. You have to figure this out first! Your board has to know the mission, and keep it in mind in their role forming the strategic vision of the organization. Fundraising should have a clear role in helping you meet that mission. If it is something separate, your doomed. Larry very rightly points out: If you position fundraising as separate from meeting your mission, donors won’t see why their donations are creating the impact they are interest in.

Gem #2 – Work from the inside out.

This is a great concept and one I often see organization willing to internalize, but not for fundraising. I am often asked by organizations about how they can get their staff to adopt a new tool or platform. You have to start inside the organization. Treat your colleagues like the most important community segment. That means you give them direct training and support, show them how it helps the organization and their own work, etc. When the external community sees your staff using a community platform, a knowledge management resource, or another shared online space it says to them that the organization actually cares and is invested in both collaboration and the resource itself. And that is the best tone you can set! So why would it be any different with fundraising!

Gem #3 – I have an extra copy for you!

That’s right! Larry was kind enough to send me an extra copy that I could give away to a lucky commenter. Please share in the comments below either what your current struggle is or your latest lesson learned with fundraising for your organization. All comments will be entered to win and I’ll draw a name at random this Friday, May 11th, at 5 pm EST.

Looking forward to hearing what you’re working on!

I recently caught up with Mazarine and asked her, “If there was one example or story you could share that exemplifies why you wrote this book, and a few examples of the kinds of content and resources included in the book, what would it be?” And here’s what she shared:

Mazarine Treyz, The Wild Woman’s Guide to Fundraising

When I was growing up, people loved to argue around the dinner table about how people could try to change the world, but every nonprofit was corrupt. (No one in my family has ever worked at a nonprofit, and we definitely don’t have a tradition of giving to causes in our family.) After I graduated from college, I thought about all of the conversations I heard back at home, about how there was just nothing you could do to stop injustices. That you just had to let things go. And I thought, “Wow, really?”

So, I moved to Asia, learned Indonesian, and volunteered at Yayasan Emmanuel, which had just started to run mobile health clinics in Jakarta’s poorest slums. My first day in the clinic, we picked up the doctors who were donating their time, and got to Tanjung Priok, a slum on the water in the center of Jakarta, in the early hours of the morning. The smell of garbage and burning hit my nose as I climbed out of the van. People were living in concrete boxes with only a door, no windows, and sleeping on pieces of cardboard. When the slum flooded, their houses got flooded too. People made a meager living picking garbage and selling what they could. I had all kinds of preconceived notions about what I would find in Jakarta, but nothing prepared me for the massive skin diseases, people with all of their skin flaking off, people who had leprosy so badly that most of their fingers and toes were gone, and their skin was so mottled it looked like it was sliding off their bodies. I didn’t know that you can get leprosy from having a cut on your foot and then stepping into some dirty water, but you can.

Standing far away, I had no idea what people needed. Being there, I realized that people clearly needed access to clean, fresh water. Now WatSan has helped people in Tanjung Priok get filters for creating fresh clean water, and they have started selling it to other slums, creating income, a cottage industry, and money for uniforms for their children to attend school, breaking the cycle of poverty. All from water.

It was an experience that changed me forever. I realized that I could help make people aware of these situations overseas by writing about them. When I returned to America I began my career as a nonprofit consultant. I co-founded a nonprofit called “The Moon Balloon Project” and worked for arts in healthcare nonprofits.

But what I found was that the books for getting started in making a difference with your writing were just DULL. I tried some courses at the Foundation Center, and looked at some books, but couldn’t really get into anything I read. All fired up from my time in Indonesia, I thought, “Changing the world is so exciting! Why do these fundraising books have to be so BORING?” So flash forward to seven years later, I’ve worked full time at nonprofits and consulted part time with nonprofits, and I’ve raised a lot of money. In 2010 I completed my book, the book that I wish I had had when i first started. This book is about every fundraising method, tip and trick that I’ve learned on the way, for people who would like useful fundraising advice written from a cheerful, fresh, graphically rich, interactive perspective that they can immediately apply to their cause.

Some examples of things you’ll find inside my book:

• a CD with 80 pages of templates, FAQs and more that you can open up and instantly customize for your fundraising office.
• a series of quizzes and worksheets for your board members designed to get them to help you fundraise
• a sponsorship letter that has generated hundreds of thousands of dollars for me in sponsorships. And it’s helped readers too! Example? Heather writes, “I customized your corporate sponsorship ask letter to put together a package for an event we have coming up, and I’ve already gotten two sponsorships.” -Heather Davis, The Telling Room”
• a cover letter that has generated many interviews for me and others who got nonprofit and government jobs.
• a chapter on how to manage conflict at your nonprofit, something I really wish I had learned in the beginning!

Free Book Giveaway

Want to have a chance at a free copy of The Wild Woman’s Guide to Fundraising? Simply leave a comment here sharing your biggest hurdle or burning question. Mazarine will be weighing in with the conversation and one commenter will be selected at random to receive the book. We will select a winner from the comments on March 7th.

Thanks to Mazarine for providing a free copy and for participating in this valuable conversation!

In Grizzard’s new review series, Eric shares a video book review of the book! Take a look:

I’m so thrilled about his review and honored by the positive response! As far as the downsides he notes:

• Beginner focused: It’s true; we were commissioned to create a handbook for organizations, communities and individuals just getting started with tools the wanted to keep the book as hands on for those at the beginning of the process as possible.
• The size: Yes! I, too, was incredibly surprised about how big it was! The design concept was to mimic the orientation of a web page within the book, so you could have comments, information boxes and so on in the side bar with the main column acting as the main content on the page, just like a web site. I think that could have been treated to a slightly narrower product though.
• The companion: As much as we wanted to give people straightforward and simple information, we also wanted to be sure they had options. The companion is also intended so that if someone comes across a tool that they are unfamiliar with, like vimeo for example, they can easily understand how it may work by seeing it listed as an alternative to youtube. Too much information – noted! We hope it’s still useful!

Thanks to Grizzard and Eric for sharing the review of the book. Check them out at: http://www.grizzard.com

And if you haven’t read the book yet, you can read it online (or buy-on-demand) at: http://socialbysocial.com

About Social by Social

Co-Authored by Nigel Courtney (CASS Business School), Andy Gibson (Sociability), Clive Holtham (CASS Business School), David Wilcox (Social Reporter) and myself, Social by Social is a practical guide to using new technologies to create social impact. It makes accessible the tools you need to engage a community, offer services, scale up activities and sustain projects. Whoever you are, it shows you how to take technology and turn it into real world benefits.  Social by Social isn’t a manual in the classic sense. This work is still pretty new and there isn’t a simple model to follow. Instead, it asks you the questions which you will need to answer, shares some of the routes other people have tried, and offers signposts to help you find your way. And it invites you to join an ongoing conversation as we all find the way together.

The book is available to read online or download in PDF format for free, the hard copies are print-on-demand, all available at: SocialbySocial.com

How to Win

My favorite part of the NTC is getting to sit down, in person, with so many different people and learn about their work.  There are really amazing things emerging and growing in our sector and the more we talk about what we are doing with others interested in weaving the network, the more collaborations emerge and more impact can be made.  So, to win a book, you have to want to tell me all about the work you do – simple enough, right?  To win a book, simply leave a comment with:

1. Who you are
2. What you are working on
3. What you’d like to talk about at the NTC

To qualify you have to be attending the NTC so that I can give you the book and we can talk in person.  I only have 4 copies left so I will draw 4 names at random from all those who leave a comment at noon (Atlanta time) on Wednesday, April 7th.

Really looking forward to hearing from you!

—–

UPDATE: Winners selected!

I took all those that are attending the NTC that added comments below and assigned each name with a number, then used the random number generator at Random.org (in case you ever want to have an easy way to get random winners in something you are doing, too!) to select the four winners.  And they are, random order:

• Margaux
• Erin
• Eric
• Jennifer

I’ll email all of you to be sure you know you’ve won and to arrange your book pick up!  Thanks everyone for commenting and getting conversations started. I know I’m looking forward to chatting with you and hope others use your comments to start conversations, too!

What’s your favorite example of technology helping people create positive change in the world? I think there are too many to count, really.  For example, simply review the hundreds of ideas listed in NetSquared‘s Project Gallery and you’ll quickly see that people from around the world are hard at work leveraging all kinds of technologies to create positive change for communities tackling many different issues.

One example that I’ve blogged about before is the annual project from EpicChange: Tweetsgiving.  During the US Thanksgiving holiday, Tweetsgiving asked people around the world to use Twitter to share something they were grateful for and include the link to the Tweetsgiving site (where people could donate to help build a library, classroom and more for the benefiting school in Tanzania).  This year, the Tweetsgiving campaign also asked people to gather in person, offline and have gratitude parties, where people could also donate in person to the project.  You can see the numbers (from tweets, to dollars, to videos and more) on the EpicChange blog here.

Enter the Contest

As part of HP’s Create Change initiative, they want to initiate a dialogue on how technology and individuals create social change – and to do that, they have partnered with bloggers like me that think we know a few folks with ideas on that subject! (Looking at all of you readers, hint hint!)

HP is giving away a new computer and printer bundle to the winner selected in the contest – and we all have the added bonus of learning about ways others have leveraged technology and finding case studies that can help us in our work.  I’m really looking forward to hearing about the projects you find inspiring!

To participate in the contest, follow these easy steps:

1. Answer the same question that I discussed above:

What’s your favorite example of technology helping people create positive change in the world?

2.  Provide your answer in the comments below (if you’d like to blog your answer on your own site, simply leave a comment here with a link to your site to be sure it’s included)

3. You have until February 28th to submit a response to the question

On March 1, I will select a winner at random (all commenters who answer the question will be put into a hat and I’ll draw one at random).  The winner will be announced here in an update at the bottom of the blog post that day.

So, get your submission in and be in the running for a new computer and printer!

(To find out more about HP’s Create Change initiative, visit their website or Facebook page.)

UPDATE: Winner Announced

As promised, I took all those who commented on this post and chose one at random. Actually, I wrote everyone’s name on a slip of paper, put them in a measuring cup, and my husband chose the winner at random. I even took a picture!

So, congratulations to Ryan Long!  You’ve won the contest for a new computer and printer bundle from HP, and will be connected to process your winnings.  Thanks again for sharing your favorite example of technology for social impact: LiveMocha.com, a website where people can learn and teach languages from around the world.

Thanks to all those who submitting comments with your favorite examples of technology for change! I’ve learned about more projects and seen some of my favorites mentioned. I hope you all find more organizations or tools to use, learn from or support, too!

The winner is: Kim!

Even if you didn’t win, you can still read the book for free:

• Read the book online for free at socialbysocial.com
• Download the full PDF version for free here Download PDF

Kim – So excited to get a book in your hands.  Hope that you will come back and give us some feedback, share ideas, and pose questions here that we can all discuss!