To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Is For-Profit the Future of Non-Profit? – Amy Schiller – The Atlantic – “Charity is for patsies. If you really care about making the world a better place, buy a trendy bag. That was the logic Lauren Bush Lauren articulated in a 2013 interview about FEED, a for-profit entity she founded that creates simple, eco-friendly tote bags whose price covers the cost of donating school meals to children in Rwanda via the UN World Food Program”
• What Solutions Are Hiding In Our PDFS? : The Rockefeller Foundation – “The World Bank recently published a noble and important report with answers to the question Is anyone reading our reports and publications? They note that nearly 50 percent of their policy reports have the goal to inform and influence the social impact sector, yet more than 31 percent of these reports are never downloaded, and 87 percent are never cited.”
• Google’s Ray Kurzweil: The Business Of Extending Human Life Is Going Into “High Gear” | Co.Exist | ideas impact – “Over the last many centuries, human life expectancy has very gradually lengthened with improved health and medical technologies and research. In the next 20 years, we can expect our expected life spans to be extended at a far more rapid pace than in the past.”
• Facebook Manipulated User News Feeds To Create Emotional Responses – “Facebook conducted a massive psychological experiment on 689,003 users, manipulating their news feeds to assess the effects on their emotions. The details of the experiment were published in an article entitled “Experimental Evidence Of Massive-Scale Emotional Contagion Through Social Networks” published in the journal Proceedings of the National Academy of Sciences of the United States of America. The short version is, Facebook has the ability to make you feel good or bad, just by tweaking what shows up in your news feed.”
• Which Social Networks Are Growing Fastest Worldwide? – eMarketer –

Location: Portland, Maine

Topic: Knowledge Networks

Description:  This closing keynote focused on the power of knowledge sharing networks and the tools that support them.

Related Links:

• Natural Rural Health Resource Center
• Conference information
• Slides

Is you’re organization looking to support free agent fundraisers and the changemakers who are passionate about your cause, want to support your work, but do it their way? One thing you can do right now to help is create a Supporter Toolkit on your website with logos, ready to use content and mission statement, links to all your social media profiles/presences, and anything else that would be helpful for someone looking to fundraise or campaign for you.

Case Study

I recently connected with Darah Bonham, the driver behind @abolishcancer. A free agent changemaker having success fundraising with Twitter. I want to share that story!

In Darah’s words:

I basically started the site in November as a combination of social media interests and helping others in their fight vs cancer.  I thought that the Twitter feed @abolishcancer, which is the entire org, except for the blog, would be strictly focused on developing a following that had one thing in common- to fight cancer.  The premise was that if I could sponsors of my site for a day, we would donate $1 for every new follower we received that day.  The sponsor would be committed to pay the charity at the conclusion of the day.  The end result would be more followers for us, great PR for the sponsor (and a good deed) and $ and awareness through tweet to the cancer charity.

Originally we recommended that all the donations from the sponsorships would go towards American Cancer Society.  I had a girl from Ireland agree as my first sponsor in November and we earned 65 new followers. She made the donation the next day and we were off.  Although, it was fairly slow in sponsorships early going.  I had several hundred followers and was following a thousand or so and getting a sponsor about every two weeks or so with an average of $50 new followers each time.  Not bad, but nothing fantastic.

Then @THON came along.  THON is the largest student run philanthropic organization and is run by students at PSU.  I stumbled across some of their senior leaders and began to form a relationship through our tweets.  In January I asked the typical “looking for a sponsor” tweet and a junior from Penn State @PatHowley agreed to sponsor on that Friday.  I told him that the average was $50 new followers and we were set.  Around noon that Friday I noticed my followers going up at a steady pace, about 150 or so, then it happened… the followers started to go off the radar.  I couldn’t figure it out.  I started looking at the mentions and noticed that Kim Kardashian had retweeted it.  With over 1 million followers, that’s all it took.  By the end of the day I had 1.734 new followers which = $1,734 owed by Pat to THON ( who we agreed the money would go to ahead of time) from a bus boy trying to make ends meet.  The story had an even better ending as Pat was able to leverage the publicity from the event and raise a total of $8,000 to donate.

Since, we have let the sponsor choose whoever they would like as a cancer charity.  We have been fortunate that a nectar company in California, @Delprado, has now done 3 sponsorships One for @VTRelay for $1,400, one for 5 yr old boy & mom with cancer $3,200 and one for @Shannonleetweetd’s @RallyForKids $3,600.  In all total we have raised over $11,000 by simply tweeting and getting followers.  I have never touched a dollar of the donations and make nothing.  My value is the collection of followers for a common cause.

I have been fascinated with how a message can go viral and have learned some interesting tricks as to how to make a message get retweeted.  Obviously, with celebrities tweeting about your message, the odds improve. George Lopez, Shannon Tweed, Russell Crowe, Alyssa Milano, Larry King, and others have tweeted and in some cases followed our work.  I trully beleive that a community can be formed and connected through something like Twitter and they can be a force to be reckoned with.

My goal is to get 1 million followers, but more importantly to get a sponsor for each day of the year while support ing a new charity each day.  The key, of course, is that I need sponsors for each of these days.  These are somewhat slow to come by but my justification is this…for $5,000 or less (unless Ashton Kutcher OR President Obama tweet about it) a sponsor will help out a cancer charity and will get at least that many tweets about their sponsorship.  5,000 NEW followers to abolishcancer would = at least 5,000 tweets about the cancer charity and the sponsor b/c people have to go out and get NEW followers, existing followers don’t count.  Hopefully businesses will see the value in this and start stepping up more.

At any rate, it has been very fun, educational, and heartfelt with the response and results we have gotten.  I only hope we can continue to sustain it.  In the meantime I get lots of pleasure (and sadness) by retweeting about people’s needs, successes, and plights as it relates to cancer.  Awareness is as important as the $ itself.

As my tag line says, for which I believe, “Power of the People, through Twitter, to help @abolishcancer“

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• More Startups. More Jobs. – Here's a great conversation starting piece by Eric Ries: "Advanced countries are competing to attract the world’s best entrepreneurs — the US should too. Entrepreneurship is one of the most significant contributors to a nation’s prosperity. In an increasingly globalized economy, many of the advanced nations in the world are racing to attract the brightest entrepreneurial minds, regardless of their country of origin. The startups created by these highly skilled immigrants will generate most of the jobs and wealth in these countries in the future. This is a race we cannot afford to ignore."
• 2009 In Social Media: A Cartoon Review – Rob Cottingham, from Social Signal, created a very fun video that recaps all the major contributions of social media to the world in 2009 – think you were on top of it all? Well, check out Rob's video and see what you missed!
• Highlights from My Conversation with Tori Tuncan, Founder of Lend4Health – Zane Safrit – "Tori Tuncan, founder of Lend4Health, joined the show recently. Lend4Health is a non-profit organization that facilitates community-funded, interest-free micro-loans as a creative funding option for individuals and groups seeking optimal health. Currently, Lend4Health is facilitating loans for the "biomedical" treatment of children and adults with autism spectrum and related disorders. Tori shared the story of her journey to date with Lend4Health, helping children and their families who experience autism spectrum and related disorders." You can listen to the audio recording of the interview or read the transcript.
• How Digitized Content Democratizes Knowledge – PC World – "If you follow the trend lines for book and magazine availability, pricing and the costs of distribution and digital storage, we'll soon find ourselves living in a world where literally millions of titles are available to just about everyone, just about all the time. How will that change human culture?" This very interesting post from PC World explores implications of the changing digital landscape – it's a great read!
• Chief Reputation Officer: Whose Job Is It, Anyway? – Forbes.com – "n the 20th century, PR and marketing were separate but unequal career paths, and CMO was the highest-ranking and most-respected title to which one in those jobs could aspire. The standard career paths in these areas were relatively linear: As a lead communicator, you went to j-school, did a turn in journalism or an agency and then apprenticed under a "gray hair" boss until he retired. This is compared with the typical path of a chief marketing officer, who got his or her M.B.A. in marketing, hired agencies that made him or her look good, learned how to manage big budgets and award-winning creative and then got in the running for the corner office. Today that is changing because of the increasing importance of reputation management."

What is it about the health community that’s different? It’s about death.  Why do we tell stories? Because it helps us deal with panic or impulses, it’s a gift.  The amazing thing about the web is what we can do with those impulses, stories, and gifts.

PatientOpinion was created as a gift economy.  Gift economies all have:

• Gifts are always free – If you go to someone’s house for dinner, have a great time, and at the end of the evening you say, “wow, can I write you a check for $56 because I think is about what it was worth,” you’ve just breached the principle of the gift economy.
• people are judged by how much they give, not how much they have
• the gift always tarvels/what does around comes around

We don’t own the stories, we are stewards of the stories.  And that’s true with health, too.  Research shows that if you give stuff every day you are less likely to be depressed.

Why now?

• the web creates visible real-time reputations
• the web collapses distance and set up costs
• information goods can be shared forever
• networks offer increaing returns to scale

Are gift economies undermined by the thought that someone, somewhere is making money off it? Absolutely. Once people start getting paid for things at different parts of the cycle or so on, the gift economy falls apart.  For example, PatientOpinion’s community could operate very different if it was a for-profit company instead of a nonprofit organization.

Decreasing returns to scale, aka ‘one more heave’ and ‘lessons must be learnt’ – As the number of people involved in the system increases, the returns diminish.  Decreasing return systems are tightly coupled:

• Prize consistency and coordination
• averse to variation and risk
• hierarchical, mechanistic
• extrinsically motivated, enforced

When you move to the web, you have increasing returns to scale, but the number of people involved to affect the increasing returns are at a much larger scale (many more people, etc.).  Examples: YouTube, eBay, Wikipedia, Google.  Increasing return systems are:

• digital
• loosely coupled
• intrinsically motivated
• network, horizontal
• variable, uncontrolled

Examples:

• Wikipedia
• MyObama
• PledgeBank

Why not just turn up and eat the food? Digital gift economies turn free loaders into “audience.”

A gift economy for the public sector?

• identify the thoughtfully passionate
• provide easy, incremental steps to involvement
• strength-based, internal motivation
• use the platform to increase local impact
• use the platform to drive local social movement
• abstract the learning plus improvements and data
• future users certify improvements are real
• rate the providers
• repeat x 1,000 groups per year
• business model that supports the gifts

Feedback to presentation:

would want to involve staff and services in the offline local events to share their experiences, too.  but that coul emean imposing a structure.  – don’t know if that’s true necessarily, could be determined by the partners putting on and participating in the event what kind of structure and context the event has.

there a high degree of facilitation that’s involved; there’s a natural fear from the service side of fear from the outside, so there has to be real facilitation to get sustainable change and not just reaction.  the patientopinion platform has tools that anyone can use, ie you are going to go out and do something, you tell us what you want, we build it and you pay for it, then we give it to you and you can go do what you want.

seems like people who had a bad experience would be more inclined to get involved with this…is that bad? it’s more of coming from a place of “we all want to be better and do things as good as possible” so it negates just being negative.

if you have a one size fits all solution then it’s a danger, you need to try to get feedback combined with other inputs and so on. it’s important that if someone has a bad experience that they get supporter but also that your solution to that bad experience doesn’t make it worse for other people.

Learn more at http://patientopinion.org.uk

Andy Gibson has started a meme asking bloggers about their five-a-day to staying mentally healthy as part of the Mindapples Five-A-Day Campaign:

Mindapples is a social movement to promote individual self-management of mental wellbeing. The original “5-a-day” campaign encouraged people to take care of their physical health through simple daily activities, and we want to do the same thing for mental health. We aim to create a stigma-free public debate about mental wellbeing, simply by asking everybody the question: “What’s your five-a-day?”

So, what are my top five things to do every day, or every week to stay mentally healthy?

1. Walking away from the computer: as much as I love the interwebs and all my connections there, life is only complete if I take care of the rest of the world and connections offline.
2. Talking about subjects other than my field of work: it’s true! I really do have conversations outside of nonprofit organizations and social media   It helps to have friends and a partner working in many different fields.
3. Listening to people who disagree with me: this includes reading books or news or some healthy debate.  I feel like talking with people who have a different view point only helps me better understand their point of view but also helps me better understand my own.
4. Finding new music: both my husband and I love music, whether it’s old, new, on a CD, last.fm, or a live show.  If you have some recommendations, let me know!
5. Game nights: as much as we love music, we love game nights with lots of friends.  Anything and everything, from pictionary, scrabble, 25 Words or Less, Carcossonne or Settlers of Katan.  It’s great to use some of the normally un-tapped parts of the brain.

You can share your five-a-day with Mindapples here!

Andy asked that we keep this meme going by tagging five people to share their five-a-day, so look who’s next:

• Britt Bravo
• Beth Kanter
• Dave Briggs
• Steve Bridger
• David Wilcox

You’re invited, too!  Blog about your five-a-day and share your answers with Mindapples!