To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Is For-Profit the Future of Non-Profit? – Amy Schiller – The Atlantic – “Charity is for patsies. If you really care about making the world a better place, buy a trendy bag. That was the logic Lauren Bush Lauren articulated in a 2013 interview about FEED, a for-profit entity she founded that creates simple, eco-friendly tote bags whose price covers the cost of donating school meals to children in Rwanda via the UN World Food Program”
• What Solutions Are Hiding In Our PDFS? : The Rockefeller Foundation – “The World Bank recently published a noble and important report with answers to the question Is anyone reading our reports and publications? They note that nearly 50 percent of their policy reports have the goal to inform and influence the social impact sector, yet more than 31 percent of these reports are never downloaded, and 87 percent are never cited.”
• Google’s Ray Kurzweil: The Business Of Extending Human Life Is Going Into “High Gear” | Co.Exist | ideas impact – “Over the last many centuries, human life expectancy has very gradually lengthened with improved health and medical technologies and research. In the next 20 years, we can expect our expected life spans to be extended at a far more rapid pace than in the past.”
• Facebook Manipulated User News Feeds To Create Emotional Responses – “Facebook conducted a massive psychological experiment on 689,003 users, manipulating their news feeds to assess the effects on their emotions. The details of the experiment were published in an article entitled “Experimental Evidence Of Massive-Scale Emotional Contagion Through Social Networks” published in the journal Proceedings of the National Academy of Sciences of the United States of America. The short version is, Facebook has the ability to make you feel good or bad, just by tweaking what shows up in your news feed.”
• Which Social Networks Are Growing Fastest Worldwide? – eMarketer –

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Have you accepted online technology as your organizational savior? – Small Act – “When your leadership has Shiny Object Syndrome, you’ll often come to work to find newspaper clippings on your desk or links in your email all about the Next Big Thing. There will be a note attached that says, “Let’s do this!” You’ll sigh inwardly, instantly thinking of a dozen reasons why it probably won’t work or why you lack the time and energy to give it the best shot possible (mainly because you’re probably still wrestling with the previous Shiny Object du jour), but you’ve fought and lost enough battles of this type to know that you might as well suck it up and do what they’re asking. The problem with Shiny Object Syndrome is that it operates on the assumption that because something is “popular” (like, say, Foursquare), then simply using it will guarantee success for your organization. This isn’t always the case. In fact, it rarely is.”
• 10 Non-Profits Leveraging Pinterest for Social Good – “There’s no question that Pinterest is the hottest social network right now. From your friends and family to celebrities, athletes and designers, everyone’s pinning visually interesting content. But did you know that non-profit organizations are pinning, too?” Have you tried Pinterest? Do you think it would be valuable for your organization or a waste of time?
• Forget Generation Y: 18- to 34-Year-Olds Are Now ‘Generation C’ – Interesting inforgraphic about the “Connected Generation” – what do you think? “It’s hardly news that young adults are the most digitally connected, but now Nielsen has come up with a new name for this group based on their common behaviors: “Generation C.” The C stands for “connected,” and the group comprises Americans between 18 and 34 — who are defined by their digital connectivity, Nielsen and NM Incite’s U.S. Digital Consumer Report says. They consume media, socialize and share experiences through devices more than other age groups.”
• Infographic: Do people still trust the news during election season? – Very interesting new infographic helping dissect data from a national poll examining whether or not Americans trust the media during political peaks. “The survey revealed the dramatic lack of trust Americans hold for sources of election news of all mediums. Of the six media types explored in the survey (cable news stations, network news, newspapers, talk radio, internet news sites, and blogs and social media), ‘traditional’ news outlets scored highest in terms of perceived credibility compared to newer and less traditional mediums…”
• Business competitiveness is defined by social innovation | Guardian Sustainable Business | guardian.co.uk – “There are few companies that can afford to not label themselves as green and something similar is happening to the word social. From corporate social responsibility to social business to social investment, previously limited to charitable activities and workers’ rights, social is on the march to becoming the new green. As with any label, ubiquity is as much a measure of success as a sign of abuse. And as with green we have to smarten up and learn to ask the right questions. For social impact some judge by good intention, while others measure by human development indicators or complicated calculations on social rates of return.”
• Spring of Code – “The OccupyLondon tech team is pleased to invite Occupiers and friends from the Open Source software community all around the world to participate in the biggest series of global Occupy code sprints yet, the Spring of Code.”

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Constant Contact Survey Reveals Social Media is a Critical Marketing Tool for Event Planners; Usage Expected to Increase | Business Wire – "A new survey from Constant Contact® finds that social media marketing has become a critical marketing tool for small businesses and nonprofits planning events, with 77% of event planners currently using social media to market their events, and another 14% planning to do so in the next year. The survey also reports that event planners still rely heavily on email marketing, online event marketing tools, websites, and print advertising to promote their events, indicating that traditional forms of event marketing still play an essential role in promoting an event." Get the free ebook "The State of Event Marketing" at: http://img.constantcontact.com/docs/pdf/EVM-EBOOK.pdf
• Upgrading Voter Registration – "Approximately 24 million active voter registrations in the United States are no longer valid or have significant inaccuracies, according to the Pew Center on the States. Research in Pew's report, Inaccurate, Costly, and Inefficient, underscores the need for registration systems that better maintain voter records, save money, and streamline processes. This is an effort that eight states are spearheading with Pew’s support." Registering people to vote, so long as you allow anyone to register for any party and do not advocate for specific voting actions, is not outside your 501c3 status. I really wish more organizations included voter registration efforts in their community work!
• What We Talk About When We Talk About Digital Activism | The Meta-Activism Project – "Usually when we talk about digital activism we talk about concrete anecdotes (the Arab Spring, the 2012 presidential race, the Koman/Planned Parenthood blow-up) or abstract trends (slacktivism, cyber-war, hacktivism).  What we rarely talk about is how we talk about digital activism: Is our focus in the right place? Do we know what we’re talking about? Are we being honest?"
• Jillian C. York » The Arab Digital Vanguard: How a Decade of Blogging Contributed to a Year of Revolution – This is a terrific piece from Jillian York – a must read on digital activism! "This article was first published in the Georgetown Journal of International Affairs Vol. 13 Issue 1 (Winter/Spring 2012), “Language, Identity and Politics” and is re-published here with permission."
• The Age of Mobile Email Has Arrived. Are You Ready? | NTEN – "What if you found out that one-quarter of your subscribers were reading your emails on their mobile phones? There’s a good chance they already are. (And if they’re not, they will be soon!) As of November 2011, 89.6 million Americans are using their mobile phones to access their work or personal email. That's an increase of 28% in the last year alone."

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Can Members of Congress Keep Up with the Digital World? – Online Fundraising, Advocacy, and Social Media – – "Let’s face it, the world is no picnic these days. We’re facing climate change. The world’s oceans are on the verge of being irreparably damaged. One of the worst humanitarian crises continues to escalate in the Horn of Africa, where famine, war and drought are threatening 13M+ people. Thankfully, we have some incredible nonprofits on the ground who continue to tackle these issues everyday, raise awareness and mobilize people into action. And now more than ever, people are reaching out to their members of congress through online channels to voice their concerns about some of these very issues. But how is Congress responding? Are they adopting new methods fast enough to respond to their constituents in the digital age? Is the fear that their responses could be modified with malintent valid? The Congressional Management Foundation new study, Communicating with Congress: How Citizen Advocacy Is Changing Mail Operations on Capitol Hill provides some good insight."
• Donate Your Account | HelpAttack! – "Well how about that – after Epic Change’s use of JustCoz, and Al Gore’s campaign with Climate Reality Project in September to get folks to donate their status updates, someone has gone and open sourced the concept.  Donate Your Account seems to allow anyone to set up a campaign, and allow others with Twitter or Facebook accounts to automatically re-broadcast messages from that campaign."
• 92% of Americans Take Action for Social Good [INFOGRAPHIC] – "Ninety-two percent of American’s took action for social change this past year, according to the Social Change Impact Report from Walden University. The report was created as a kind of barometer for who is engaged in social change, what issues matter to them and how they’re working together. Surprisingly, tech did not play a huge role. According to the report, people from Generation Y were more likely to get involved through traditional means than digital. Only 52% of the demographic posted a comment or expressed an opinion through a blog or website (it’s unclear if this also includes Facebook or other social networks). This, however, butts up against more promising stats such as 80% of respondents believe technology is getting more people involved in social change than ever, and 65% of adult respondents say that social media is not just a fad."
• The Case for Innovation in Advocacy | Association Advocacy Chick – "I am not an innovator. Correction: I have been convinced that I cannot be an innovator. If you were to play word association with advocacy, I’m sure innovation is not the word you’d come up with.  But why is that? Many associations insist that it ain’t broke, don’t fix it.  Yes, traditional lobbying, grassroots advocacy, and political involvement are effective ways of moving or defeating legislation.  However, what if there’s a way to make those methods even better?  Fly-ins are great, but expensive.  Political action committees are prohibited for many cases.  What does that mean for the in-house lobbyist who needs to convince a few key people to support their legislation?"
• How The Seemingly Chaotic But Wildly Successful Fringe Festival Makes It Work | Fast Company – "This has been an explosive summer–markets in turmoil, cities in flames, politics in meltdown. So it's a relief to enjoy and learn from an explosion of a different sort–the explosion of creativity taking place this August in Edinburgh, Scotland, at the renowned Edinburgh Fringe Festival. The festival, a one-time icon of artistic rebellion, is now the largest arts gathering in the world. It is also an entertaining case study in the power of grassroots innovation and open-source creativity, a positive symbol of how unchecked human energy, shaped by a few simple rules, can unleash truly amazing results."

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Unfriended: Six Million Americans Fled Facebook Last Month – Culture – GOOD – "I told you last month why I thought everyone should get off Facebook, and it turns out people listened. Though the social networking behemoth continues creeping toward 700 million global users, six million Americans quit the site in the month of May. That's the first time Facebook has lost U.S. users in over a year. The site also posted losses in Canada, the U.K., Norway, and Russia, while most of its gains came in countries in the developing world, including Mexico and India."
• 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone. Nonprofits must closely consider how fundraising channels work in relation to one another versus as competing initiatives."
• Official Google Blog: Bringing tech knowledge to nonprofits through the HandsOn Tech Corps – "Community service has always been important to us. When thinking of ways we can give back, we often focus on where our strengths lie—namely, in technical knowledge. More and more frequently, Googlers who volunteer note that many incredible nonprofits around the U.S. lack the tech knowledge or resources that could immensely help their operations and their cause."
• 5 Web Reports Every Nonprofit Should Know – Google Analytics | NetWitsThinkTank.com – "Those who follow me on Twitter, or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. Probably no better an indication of my love for the knowledge waiting to be unmasked within this tool, is the (fun?) fact that I can often be found laying in bed at 6am and digging through client web reports. The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?”."
• Pew Research raw survey data now available – Looking for some data to help tell your organization's story? "The Pew Research churns out a lot of interesting results from a number of surveys about online and American culture, but they usually only shared aggregated results, pre-made charts and graphs. This is well and good for the information-consuming public; however, these results can spawn curiosities that are fun to dig into. Luckily, the Pew Research Center launched a Data Sets section that provides raw survey responses and the questions in a variety of easy-to-use data formats."

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Five Social Media Must-Haves for Crisis | Social Media Today – "Organizations and businesses that don't plan for crisis will be left behind when the inevitable happens. Thorough crisis plans don't have to be 50 pages long, but you need to have one. Your organization's crisis plan should include a social piece in the communications section. Real-time is the fastest way to join the conversation, provide help and information, and direct the messages. Social helps you be your own media. So, how can social media play a positive role in crisis? Here are five social media must-haves in crisis."
• Online Competitions: Lessons from MIT’s Service Innovation Challenge  – Online Fundraising, Advocacy, and Social Media – frogloop – "For the last three years we’ve worked at the MIT Public Service Center – in collaboration with the MIT Alumni Association, MIT150, and numerous stakeholders – to translate a campus-based innovation competition into an online platform that engages the worldwide MIT community. We’ve cracked the competition process open, leveraging a combination of workflows and social tools to produce a compelling experience of real participation in key activities. We’d like to share a few of our major aims and reflect a bit on some lessons learned that we hope will guide our approach in the future and prove helpful to others designing competitions, challenges, and prize giveaways online – in particular those focused on social benefit and public service. We are indebted to our partners at Idea Couture for their thoughtful, patient, imaginative, and generous work with us. "
• Azavea – Augmented Reality for Cultural Institutions – Augmented Reality by PhillyHistory.org – What do you do with 93,000+ historical photographs and the power of Augmented Reality on smart phones? Azavea explores this topic in a newly released whitepaper and documents how they built a prototype mobile app (for iPhone and Android) that overlays historical photos on the modern city streets of Philadelphia.
• Making Stories Work for Your Org: What the Data Says | NTEN – "Don't count on a personal story to transform your fundraising appeal. Instead, tell stories that explain your mission and your impact. Recognize that these stories aren't enough to compel someone to give. In the story that gets people to give, the donor — not the organization — is the hero."
• Twin Cities marketers queuing up with QR codes – TwinCities.com – A great example of an interesting way to use QR codes! "Visitors to Chino Latino restaurant in Minneapolis recently found something new sticking out of their drinks. The paper umbrellas were gone, replaced with a diminutive, square-shaped code made up of black and white rectangles. If this had happened two or three years ago, the visitors likely would have been baffled. But now, a rapidly increasing number of them know what to do: Whip out their smart phones, fire up an app that can decipher the code and discover where it leads. "

Highlights

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Meanwhile, unsubscribe rates held steady from 2009 to 2010.

It is important to note that higher unsubscribe rates are often indicative of a highly responsive email file because both responding and unsubscribing indicate that people are opening and reading emails – so an organization with higher unsubscribe rates often also sees higher response rates. Those unsubscribe numbers don’t indicate that you should stop or change that message, but that you should work to more closely segment your list and target your messages.

Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. Accordingly, advocacy-focused Environmental and Wildlife / Animal Welfare groups had the highest click-through rates in this year’s study, followed by Health organizations, where many subscribers may have a personal connection. International organizations once again stood out for their low newsletter click-through rates.

Get Started Increasing Your Engagement

Tips to grow your list:

• Short sign-up forms – you just need their email, ultimately, and you can start building out their profile of what actions they take and how they engage
• Sign-up from anywhere – make sure you’re providing a way for people to sign up from the side bar or other clear area on every page and not just by finding your “contact us” page
• Create context for sign-ups – include options for people to stay informed about a topic from a blog post or an action alert by including a sign up form and a source tag (on the back end) for that topic
• Provide options for more – once someone signs up, share more ways they can stay informed and other lists they can join

Tips for segmenting your list:

• Super Advocates – these are the people that always click, sign, or respond; you want to start marking them as super advocates in your database so you can, first, ensure you don’t send them too many actions, and secondly target them at the start of campaigns or to spread your message
• Events – people that attended an event are more likely to care about follow up than the rest of your list so be sure you track who came so you can share pictures, details or next steps
• Action – to the furthest extent possible, you want to track the actions a member takes in your database and segment your messages by the kinds of action people have taken before and you want them to take now
• Source – keep track of how people signed up or what topics brought them to your list so you can target content and make your kinds of communication relevant
• Offline and Direct Mail – be sure to segment your list by folks who would have just received something from you in the mail, some times it works to do messages in tandem, and some times it just doesn’t

Tips for testing your messages:

• From field – do your messages currently come from “Your Organization”? Try switching that out with “Your Name, Your Organization” or try associating certain staff names with certain kids of content so members can start identifying voices in association with your emails
• Subject line – track the response rates to various subject lines and even break down your list into three parts and send the same email but with different subject lines to each to compare how they do
• Templates – some groups and some content are best suited to email templates that resemble your website, others are better with a message-specific design, and still others do better with few or more images, you just have to try!
• Pictures – try sending a message to your list but half receive it with a picture and the other half without, or try adding in a video vs a picture vs none, and so on
• Content – there’s lots to test and try with content from bullet points to quotes to different styles and pull-out boxes

Tips for starting email campaigns:

Resources

Location: Nebraska

Topic: Email Campaigns: Know Your Audience and Get Results

Description: Pressing “send” on an email campaign isn’t as easy as it used to be. These days, competition for inbox space is increasing. Meanwhile, the patience and time of email recipients is
dwindling. Public relations professionals must have strategic, well-informed plans to meet their email campaign goals. Join us at PRSA’s May luncheon on May 10 at Anthony’s Steakhouse where Amy Sample Ward, membership director for the Nonoprofit Technology Network, will provide information on how to be a good inbox guest and get results from email campaigns. Ward, a New York-based blogger, facilitator and trainer who has worked with groups and spoken at events in the United States, the United Kingdom and around the world, will discuss tools for better understanding audiences, tips for keeping them engaged, and some case studies and data on how to optimize email messages for better results.

Related Links:

• PRSA
• PRSA Nebraska
• Slides and notes
• eNonprofits Benchmarks Study

That’s the question I asked this morning on Qriously, a new application that measures public sentiment, in real time. It works by replacing ads with questions in smartphone and tablet apps. The application is currently in a closed beta, and I was lucky enough to get access to start playing around with it. It’s so easy to use, and has so much potential for the nonprofit sector, that I couldn’t wait any longer to show it to you!

Qriously is super easy to use: you pick the type of question (two answer, slider, or star/rating), write your question and possible answers, select the location (global, regional or local – if you get a trial account, you are limited to global questions), and then how many answers you want to gather. That’s it!

I’ve run three questions so far, and here’s some of the insights to the process:

What influences your charitable giving?

The first question I asked on Qriously was: “What influences your charitable giving?” and provided the two possible responses of “friends” or “data” – I used the question style where respondents had to pick one answer or the other exclusively. As soon as the question is live, you start seeing the impressions and the responses, aggregated in real time. It’s incredible! You’ll also notice that you can see the impressions, as well as the responses.

And once all 100 responses were gathered, I took a look at all the data.

First, overall:

And when you click on “What does this chart mean?” it actually tells you, with much richer context:

I personally love data-map mashups and Qriously uses them brilliantly! The data on these maps shows the number of responses as well as the direction of response, where orange = “data” and blue = “friends”.

You can start out with a global view:

And drill town to see the data, and let it speak for itself.

What I think is really exciting about this view of the data, is when you can look across a global region and extrapolate on the cultural influences and beyond. Imagine if you were a nonprofit organization, creating a global campaign; you could use a tool like this to test messages and sentiments for various areas around the world to better design and craft the campaign as well as the communications. For example, thinking about the question of what influences giving, look at this section of the map – with exclusive data responses vs friend responses:

And looking at the US, you can see the changes in response across the states, too:

Which would you rather give?

The next question I asked was “which would you rather give?” with the answers being “time” and “money” but this time I used the slider question option, meaning respondents have a slider on the screen that they can drag anywhere along the line between the two answers. I thought this would be a good question type to use for this topic because it would let us see not just if one had more “answers” than the other, but if it was an extreme or subtle inclination towards either direction. Here’s the response:

Personally, I agree! I respect and understand the arguement that time is money, but I am able to give more of my time than my money to things that aren’t discrete. I’m happy to share my thoughts, feedback, ideas, and “expertise” and love to help others learn something that they can then do on their own (without me next time). And I often feel that organizations don’t provide a way for me to give, in a way that I think could be valuable, unless it’s financial.

Do you think you can change the world?

That’s right. I asked mobile users around the globe “do you think you can change the world?” and I chose the two-response question type, so they could only answer “yes” or “no”.

And the results? Yes!

Qriously for Nonprofits

I think there are so many potential applications for Qriously in the nonprofit sector!

Marketing

As I noted at the start, the stats provide both impressions as well as responses. So, although you may only have 100 people give you an answer, if your question said, for example, “Have you heard of NTEN?” you have far more people that aren’t responding that still saw your organization’s name.

Listening

Organizations are looking for ways to learn about their community and those they want to reach but haven’t yet. Listening is a big part of social technologies as you can tap into and follow all kinds of conversations. But Qriously offers a way of listening and learning that cuts out the middleman – go straight to the people you want! I’m using a trial account, but full accounts provide the option to target your geography and more.

Targeting

Beyond listening, maybe your organization or campaign needs to identify just who it is that actually is interested! Qriously could be used to test different messages and groups to measure where responses are strongest.

Campaigning

You don’t just have to do market research with Qriously. What if you used the tool as a way of campaigning? The questions could actually be calls to action! For example: “Have you changed to energy efficient light bulbs?” with answers of “I will” and “I did”.

And more!

There are so many ways the social impact sector could put something like Qriously to use – and not just as another shiny toy, but as a tool to meeting our missions.

If you want to check it out for yourself, use this form to apply for Qriously access. Please note that trial accounts only let you ask global questions.

What do you think? I have another question I can ask on the trial account, so please share your suggestions! If you have questions about the application, I’m happy to respond with my experience, or message the Qriously team to weigh in with more information!