Tag Archive for 'mission'

More on ethics - Thanks, Amy Gahran!

Published
by
amysampleward
on November 13, 2007
in issues
. 1 Comment

A great comment from Amy Gahran at www.contentious.com to my post on ethical standards last week brings up great issues. The best questions really bring up more questions and not specific answers. The only way to truly answer the questions Amy poses is to sit down with your organization and discuss as a group where the comfort level is with the tools, the community, and service area you provide.

1. What ethical standards should nonprofits have when using new media tools, like blogs?

Amy also says that, “many nonprofits have the self-identified standard of working for the good and not for the man,” which can be applied to focus on the answer. As a nonprofit, working for the good, what elements of new media tools stand taller than the rest for ethical standards? How about: Raising community awareness and involvement. To do so would mean that your nonprofit’s website, blog, even videos are shared in a way that is available to the public and include features for commenting and connecting with you and others interested in your organization. Providing a safe environment for people seeking out information and services from your organization. This would require that your organization decides what kind of language and content is allowed in comments and other user generated content areas of your website, blog, etc. If you are an organization that deals with children, your guidelines for appropriate content could much more strict than an organization dealing with single adults. The limits are fine, wherever they fall, so long as they meet the goal of creating a quality environment for community.

2. Is the community you’re serving proud of the way it is represented online?

Terrific question! How best do you identify if you are serving your community well or not: Ask them, of course! There is a plethora of free surveying tools online that your organization could use to build a survey to send to your volunteers, clients, funders, etc. You can ask questions to identify if people know about your website, blog, forums, videos, online fundraising, or any other new media tool currently at use; ask about the current state of those tools and the frequency that the users reads or participates; most importantly, ask what can be done to improve services and community online both by improving the tools already in use and implementing new needed tools. Investigate what other organizations in your field are doing online. There are many organization working toward the same end; find an organization in another part of the state, the country, or even the world and talk about how it is using new media tools to connect and represent the service community online. You should also talk to organizations in your local physical community about how to better represent and serve the groups online, maybe even by connecting the organizations’ tools online. If an organization is having trouble successfully representing its service community online, getting the support of other area organizations can help bring its standards and tools up to a more appropriate level to garner more support and quality for its users.

These were two great questions, but I’m sure there are many more. What do you think?

Who’s standards are yours?

Published
by
amysampleward
on November 8, 2007
in Uncategorized and issues
. 0 Comments

I’m here at the blogworld & new media expo and just participated in the breakout session on blogging ethics. There was some lively conversation between panel members and audience members about experiences and thoughts on the ethics field for bloggers, mostly asking questions and not answering them.

Should bloggers align with journalists and the standards they (are supposed to) adhere to in order to gain the reputation that journalists have in the media and news realm? I think it can be a slippery slope in trying to answer questions like this one definitely for bloggers because the sphere covers such dynamic areas and niches that can’t be grouped together.

One of the greatest features of blogs is the ability for citizens to be journalists, organizations to have a voice, and people interested in similar things to connect. Blogging has opened up the communications avenues for nonprofits, especially small grassroots organizations, to garner supporters that are outside of the physical service area or who can help the organization grow and succeed who may have never found the group.

All right, so let’s really get to the nonprofit issue here: what standards should nonprofits have when using new media tools, like blogs?

Many nonprofits have the self-identified standard of working for the good and not for the man. The answer to the standards/ethics questions is pretty much summed up in that. Nonprofits, in blog posts, videos, and social networking profiles should always keep the community they are serving in mind. Is that community proud to be served by your organization by the way it is represented online? Are the issues you raise in posts, news you write about, and stories you relate to the world at large representative of the mission of the community and the community served (and often featured in that material)?

When creating your new media plan for your nonprofit organization, answers to those questions are important to consider. AND, if you are ever scrounging for material for a blog entry or video story for compelling new funders and supporters, staying true to your mission is an easy and ethical source for material!