Location: San Francisco, CA

Topic: Designing Online Engagement to Collaborate with Your Community

Description: You can design online engagement to unleash your evangelists. In this workshop, we’ll focus on all aspects of designing high-value, engaging, and participatory content that creates a partnership with your fans. A true evangelist is moved to create, is a seamless co-creator with your organization, and motivated spreader of content. Successful organizations intentionally design and construct multiple online channels that enable access for all fans and develop paths for relationship reciprocity and trust, fostering true evangelists.

In this session, we will discuss how co-creation unleashes online evangelists and strengthens cause centric communities, and help you to do that as well. Specifically, we will reveal the latest research about designing online engagement, highlight the connection between the theory of relationship ties and online evangelism, and offer examples of organizations with successful co-creation strategies. Towards the end of this workshop, we’ll work together to design a co-creation strategy to engage and motivate your online community and evangelists.

Related Links:

• 2012 NTC
• Session information
• Presentation slides

If you want to build a strong online community, getting the right platform in place is only half the battle, and it’s the easy half. In this peer-led discussion, we’ll share our experiences of online community building and build lists of best practices around recruiting new members and retaining them, increasing participation and moderating your community.

Takeaways:

1.  Examples on how to grow your online community.
2.  Tips for encouraging interaction in your online community.
3.  Examples of successful online community engagement.

We need you!

Here’s the catch: we may be presenting and leading the discussion, but we know you all have some terrific experiences, examples, and stories to share.  So, we have a few ways you can join in (even if you aren’t in Atlanta) and make this session even more valuable for everyone!

1. Start Sharing Today:  We’ve set up a google document as a shared space for anyone interested in the topic, whether they are in the session with us or not, to post links, resources, examples and more.  Please add to it today, during the session, and after!
2. Include the Hashtag:  We know that you’ll have lots of things to share and say on this topic (we’re hoping you do!) but want to be sure all those following the session from outside Atlanta can catch it all (and so you can find what everyone else is sharing, too!).  Please use the hashtag #strongbunch for this session!

We are all really looking forward to this discussion and hope that be creating the google doc ahead of time we can let the community build a resource far better than we could have alone.  Please do share your ideas, links, or examples!  Here are our slides if you want a sneak peak at the presentation: