Tag Archive for 'presentation'

NTEN Webinar: Social Media Building Blocks

Published
by
Amy Sample Ward
on December 23, 2008
in events
. 0 Comments

NTEN & TechSoup have teamed up to deliver a series of webinars on storytelling and social media - and I’m the presenter for the first one!

First, what’s a web-inar?

Wikipedia says:

A webinar is a neologism to describe a specific type of web conference. It is typically one-way,[1] from the speaker to the audience with limited audience interaction, such as in a webcast. A webinar can be collaborative[1] and include polling and question & answer sessions to allow full participation between the audience and the presenter. In some cases, the presenter may speak over a standard telephone line, pointing out information being presented on screen and the audience can respond over their own telephones…

Social Media Building Blocks

Is sharing really caring?  Well, it can at least boost your internal staff knowledge and your positioning as a resource in the community!

In this webinar we’ll discuss the fundamentals of sharing information with social media tools.  You don’t have to know how to do this already to take part—this is for those just starting out!  We’ll cover social bookmarking, tagging, RSS and more, plus the tools you can start using for free to do it all.

More Information and Register Now!

How you can join

I will be posting my slides on SlideShare and this blog after the event to continue the conversation started during the webinar.  I’m really looking forward to it and have already started putting together some slides and ideas.

If you have questions you want answered, ideas you want to discuss, or tools you want included, just let me know!

Click here for more information about the webinar and to register!

What is NPTech?

Published
by
Amy Sample Ward
on December 12, 2008
in community and events
. 0 Comments

Yesterday I had a very fun opportunity to be one of the speakers for Mark Your Mark’s Social Media Afternoon, a casual event for staff members to come together to learn about and discuss ideas, trends, tools and more relating to social media.  I answered, very briefly, the question, “What is NPTech?”

Here are my slides:

MakeYourMark-NPTech

View SlideShare presentation or Upload your own. (tags: change media)

To share or not to share

The main conversation focused on publicly sharing information vs trying to keep information private (whether it’s reports, data, strategy or even success/failure of projects/campaigns).  Some conversations point include:

  • The culture of sharing in the NPTech community is what creates the most value
  • Everyone wins when you share, discuss, create opportunities to learn
  • Mistakes are the most important part of charting new territory, need to talk about them
  • Sharing takes place formally and informally: presentations at conferences or in reports, online in blogs, in collaborative spaces like wiki, webinars, and so on
  • Keeping information private means lots of groups reinvent the wheel without knowing it
  • Not talking about mistakes mean more and more time, capacity, and money wasted with groups doing the same things wrong

Why social change fits with social media

Social change relies on communities coming together (whether they are geographic, issue, cause, or characteristic based) to make a profound difference on our world.  Social media allows people to come together online in new ways; the tools are only useful, fun, and successful when used as part of a community (how fun is it to use Facebook without any friends?).  Thus, tools that create community are great for communities making change.

Twitter

During the presentation, I was asked about Twitter; specifically what tools I like to use.  I get this question a lot.  My two main Twitter tools are:

  • Twhirl:  I like Twhirl because I can launch a window for both my personal and organizational accounts at the same time, let it run and update constantly whether I am reading it or not (unlike having to visit and then refresh a browser over and over), and let it alert me to replies, direct messages, etc. so I can be as much a part of the conversation as I want throughout the day.
  • Tweetscan:  Sometimes I’m just too busy to give Twitter all the attention it may want :) That’s why I like Tweetscan.  I can set up alerts for different words, like Google Alerts, and have it email me a round up so I can reply when I need to and not miss important opportunities to connect other users to information I may have.

Would have loved to have you all there for Social Media Afternoon!

Let’s keep the conversation going here - what do you think about the world of NPTech (the community that has made a tag a self-identifier) or about social media and social change?

Online Engagement: London Fundraising Summit

Published
by
Amy Sample Ward
on September 25, 2008
in events and fundraising
. 1 Comment

Today was the second day of the London Fundraising Summit from the Center for Nonprofit Success.  I presented with Jonathan Waddingham, the Charity Champion at JustGiving.org, about online engagement and fundraising.  It was a three-hour session and we could have gone all day!  Great attendees, conversations, and learning taking place.

Jonathan’s presentation focused on some great examples of nonprofits using a range of social media tools.  My presentation concentrated on the why and how side of things, including some examples from the e-Nonprofit Benchmarks report.  You can see Jonathan’s slides here.  After our presentations, we had a few rounds of small group activities with short scenarios and prompts calling on the new online engagement and fundraising ideas Jonathan and I talked about.  The groups did an excellent job creating strategies for engaging their fake organizations’ communities.  Thanks so much to everyone who was there!

Here is my presentation:

Lfs Online Fundraising Preso Asw

View SlideShare presentation or Upload your own. (tags: engagement fundraising)

Here is the PDF version with all my speaker notes:

LFS Online Fundraising PDF Asw
View SlideShare document or Upload your own. (tags: engagement fundraising)

My main points included:

Conversations = Conversions

  • shouting rarely works!
  • two way conversation empowers your constituents and the larger community to:
    - give you feedback when things are bad
    - give you praise when they are happy
    - ask questions
    - get involved
  • two way conversations also turn your staff into real people.
  • if a conversation is taking place online and you aren’t there to hear it, does it still happen?  YES!
  • by putting yourself and your organization online, you can be part of the conversation that is already taking place.

Management = Messages

  • people are all different, even if they are all interested in your organization.  what they want to do for you, how they want to hear from you, what they plan to say about you and even how they want to support you.
  • comprehensive donor/volunteer/constituent management software will let you track, trace, separate
    and sort your members.
  • better messages means more messages, but not drastically different.  just enough so that your online
    activists have something they can do when they get an email from you, your donors can donate, your
    supporters can spread the word, and your lurkers can keep hanging on.

Testing

  • testing can be small scale to large scale - really just depends on your budget, your time, and your staff capacity.
  • start small and in-house and see how much you can learn right away
  • try changing simple things with small groups: subject lines, images, calls to action, etc.

If you were at the session today, what questions did you leave with?  What conversations helped you the most?