To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• The Rise Of Women In Tech | MBA Online – “It’s time for the old adage that women neither like nor do well in math and science be put to rest …The benefits for women who enter tech are hard to deny. They experience smaller wage gaps due to gender than women in other industries. But the relationship between women and tech companies isn’t one-sided – the companies get some nice perks, too. Companies whose boards of directors contain 3 or more female members had higher returns on sales, returns on investments and returns on equity. The infographic below delves deeper into how the phenomenon of women in tech is on the rise.”
• Social Media for Social Good [Infographic] – “In our new Social Media for Social Good infographic, we profile several successful grassroots and nonprofit campaigns, explain tactics that increase the impact of a message, and explore emerging trends in charitable giving and volunteering.”
• A new study asks: Should the nonprofit and charitable sectors engage in political activity? : Bright+3 – “Should nonprofits engage in political activity on issues that broadly impact the nonprofit sector? That’s one question posed by a new study, Beyond The Cause: The Art and Science of Advocacy, and the conclusion is, well, inconclusive. It turns out that there just isn’t much consensus across the sector on this very basic – if difficult – question.”
• It’s official: News consumption is all about social and mobile — Tech News and Analysis – “New research from the Pew Center into news consumption habits shows that the impact of mobile and social continues to grow. Almost twice as many users got news from a mobile device compared with 2010, and almost three times as many got news from a social network.” Where do you get your news?
• ROI: How Infographics Can Help Your Business [Infographic] | Social Media Today – “With the infographic craze in full-swing, you might ask: Are infographics just a pretty way of displaying data, or will they actually benefit my business? Earlier this summer we published a Sensible Social Media Checklist for Business. The first version of the infographic was published on June 15th and included Facebook, Linked-In, and Twitter. The popularity of the graphic prompted us to publish a second version of the checklist to include even more social media channels – specifically Pinterest, YouTube, and Google+. The second version of our infographic went online on July 19th, and was even more successful! Hundreds of bloggers posted our checklist on their own blogs, and over 2000 people downloaded the checklist as a reference to use in their own social media strategy. To showcase our results, we decided to create an infographic to demonstrate the ROI (Return on Infographics) and results we experienced.”

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Salesforce Acquires Buddy Media for $689 Million – “Salesforce has entered an agreement to acquire social media marketing platform Buddy Media for approximately $689 million, the company has announced. The price is lower than the recently reported $800 million figure, but still a formidable investment from the enterprise software giant, which is on a seemingly never-ending acquisition spree. Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011.”
• 4 Results from Crowdsource Experiment at #12NTC: Nerd, Geek and Gear Herding « Sage Words – “At the 2012 Nonprofit Technology Conference (#12NTC) in San Francisco, California, we led a session called Nerd, Geek, and Gear Herding 2.0. Building on last year’s session, we were pleased that this year we had the opportunity to introduce the “crowdsourcing” experiment to collectively solve our nonprofit technology problems.”
• Introducing the Knowledge Graph: things, not strings | Official Google Blog – “Search is a lot about discovery—the basic human need to learn and broaden your horizons. But searching still requires a lot of hard work by you, the user. So today I’m really excited to launch the Knowledge Graph, which will help you discover new information quickly and easily. Take a query like [taj mahal]. For more than four decades, search has essentially been about matching keywords to queries. To a search engine the words [taj mahal] have been just that—two words. But we all know that [taj mahal] has a much richer meaning. You might think of one of the world’s most beautiful monuments, or a Grammy Award-winning musician, or possibly even a casino in Atlantic City, NJ. Or, depending on when you last ate, the nearest Indian restaurant. It’s why we’ve been working on an intelligent model—in geek-speak, a “graph”—that understands real-world entities and their relationships to one another: things, not strings.”
• The Identity Spectrum – Identity Woman – I love this spectrum map of the various kinds of online identity! Such a great resource for understanding and planning for community engagement. “The Identity Spectrum gives a understanding of the different kinds of identity that are possible in digital systems. They are not exclusive – you can mix and match. I will define the terms below and discuss mixing and matching below.”
• Current.org | Evaluating social media efforts, May 2012 – “Now that most public media stations have become active on social networks — with some combination of Facebook pages, Twitter accounts, blogs and YouTube channels — staff members at many stations are struggling with the question: Are we getting the most bang for our social-media buck? After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment. What does social media success look like, anyway?”
• New Study: Donations Decline for Nonprofits – Online Fundraising, Advocacy, and Social Media – – “Of the different trend-spotting and benchmarking resources, few are as important and authoritative as the “donorCentrics Index of National Fundraising Performance” published quarterly by Target Analytics, a division of Blackbaud. Yesterday in Washington, DC, Target’s senior fundraising analyst Paige Grainger gave a terrific “state of the nonprofit industry” talk, which summarized key findings from Target’s latest, 2011 Index. The full report is here.  Paige spoke at a luncheon that Care2 sponsored of the Direct Marketing Association of Washington (DMAW). Target’s data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 billion worth of donations revenue (although it excluded any donations worth $10,000 or more). Channels covered included online, direct mail, telemarketing and canvassing.”

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Eric Lanke: Stop Calling It Strategic Planning – "So I'm working my way through Humanize, and like most everyone else, I'm really enjoying it. This will probably be the first of several posts describing the thoughts it provokes for how I am and should be running my association. But dare I start with the endlessly controversial subject of strategic planning? I've heard Jamie Notter (and others) decry this staple of association board meetings as a tool whose time has come and gone, but it wasn't until I read the treatment of it in Humanize that I really understood what he was talking about. And it's convinced me of one undisputable fact. I need to stop calling what my association does strategic planning."
• 2011 NTEN Champions Fundraising Campaign by the Numbers | NTEN – "The funny thing about being the Nonprofit Technology Network is that it can be really hard to practice what we preach. You may recall that the NTEN community recently helped us raise over $15,000 to host more local events throughout 2012. We learned so much while running that campaign, but we also made lots of mis-steps along the way. One of the things we wished for as we navigated the campaign: benchmarks. Besides average gift amount, what might we expect?"
• New Research Proves the Business Case for Product Giving : PitchEngine : Get the Word Out™ – "New research from Indiana University concludes that businesses can do well by doing good through product philanthropy.  Donating products to charities helps corporate bottom lines, reduces waste in landfills, and provides relief for people in need. With a record number of Americans living in poverty today, product donations allow people to use their limited resources to pay for food, health care, prescription drugs, utilities and other vital needs. The study, released today by Indiana University’s School of Public and Environmental Affairs (SPEA), provides the first detailed examination of the return on investment for donating merchandise as opposed to liquidating or destroying it."
• Is email going out with 2011? | craigconnects – "I took a look at a few articles and studies, and according to ComScore's 2010 Digital Year in Review, email use dropped 59% among Internet users ages 12 to 17 in 2010. Users ages 18 to 54 have reportedly turned away from email, as well — many are instead communicating through social-networking sites such as Facebook, Twitter and LinkedIn. An increase in email use, however, was visible in the 55+ age group, who used web-email 15% more in 2010 than in 2009. The report also went into detail on what sites people spent their time on: it illustrated that time spent on webmail sites declined while social networking sites increased considerably." Would love to hear what your experience and perception of email use is! For me, I see the way I use email and treat email changing, but the importance and irreplaceability (is that a word?) of it staying the same. You?
• Multiple Constituent Groups, One Database: Case Studies | Idealware – A great collection of three case studies from very different organizations, including Fight Colorectal Cancer, Sarah's, and Earthjustice. How are you managing your data?

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Introducing WebAPI ✩ Mozilla Hacks – the Web developer blog – Really excited by projects that help close gaps, provide accessibility, and increase portability of all things webby. Check this out: "WebAPI is an effort by Mozilla to bridge together the gap, and have consistent APIs that will work in all web browsers, no matter the operating system. Specification drafts and implementation prototypes will be available, and it will be submitted to W3C for standardization. Security is a very important factor here, and it will be a mix of existing security measurements (e.g. asking the user for permission, like Geolocation) or coming up with new alternatives to ensure this."
• How to collect email subscribers on your Facebook Page – Have you added a custom welcome page and/or email sign up form to your Facebook Page? If you haven't, John Haydon will tell you how: "From what I’ve seen, most nonprofits have no idea that you can add to your list — that precious database of your supporters, donors or newsletter subscribers — by strategically using a customized Facebook Welcome Page or custom tab. Notice the word “strategically.” Collecting email subscribers on your Facebook Page takes a lot more than simply adding an opt-in form to a tab — you’ll learn how to do that in just a moment."
• Google+ vs. Facebook vs. Twitter vs. … Part 1: T… – Lithosphere Community – "Michael was voted a 2010 Influential Leader by CRM Magazine for his work on predictive social analytics and its application to Social CRM. He's a regular blogger on the Lithosphere's Building Community blog and previously wrote in the Analytic Science blog. 'What I’m going to talk about today, are some of the network properties and social principles behind some popular social platforms. Of course, I will compare and contrast them to the new kids on the block (i.e. Google+), and talk about their behavioral implications.'"
• Grants Maps – I'm a huge fan of maps and I love social impact – check this out: "The Skillman Foundation has partnered with the New York City-based Foundation Center to provide Skillman Foundation website visitors with a custom version of the Foundation Center’s Philanthropy In/Sight data visualization platform, which utilizes Google maps to show the scope and reach of the Skillman Foundation’s work in Detroit."
• Library Value Calculator | Topeka and Shawnee County Public Library – I love this! What a terrific way to help tell the story of your impact in the community – I can see something similar working for all kinds of organizations, schools, and more. "The Return on Investment (ROI) Calculator determines the value of library services in Topeka and Shawnee County based on per capita spending of local and state funding. For every tax dollar you pay, the library returns several to you in reading, research, programs and other services. Here's an opportunity to see your tax dollars at work."

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• CTK Foundation Grant Award: Social Media, Technology, and Poetry for the Soul | Community Organizer 2.0 – "I was contacted by my colleague John Haydon last week to write about an interesting foundation grant challenge by the CTK Foundation. John was reaching out to bloggers, asking us if we would write about the launch of the fourth annual CTK Foundation Heart and Soul Grant Award to nonprofit organizations. I agreed to write about the award because of several interesting aspects: the award will help nonprofits support their mission through technology, applicants must create an original poem to submit, the Foundation’s use of bloggers to create awareness, and the opportunity for nonprofits engage stakeholders during the application process by using social media."
• Pew: Open government is tied to higher levels of community satisfaction | Gov 2.0: The Power of Platforms – "The results from a new study from Pew Internet and Life Project found that when citizens believe their governments are sharing more information, they are more likely to feel satisfied with civic life. The study will offer support for elected officials who run on open government platforms or who work for more transparency. Broadband users are more critical of their communities and local institutions."
• It’s About Impact NOT Influence  – Online Fundraising, Advocacy, and Social Media – frogloop – "Do you think your organization has clout or Klout? Is your organization considered a content curator? Are you a leader or a follower? Or are social media ranking tools an example of more kool-aid mix being added to the overflowing punch bowl? As more nonprofits get aggressive with their social media outreach, they are starting to take cues from the business sector about their own influence and finding “those influentials” that they think are going to produce magical results. “Is it even possible to measure online influence, divorced from offline influence?” asks Tom Webster over at BrandSavant. Nope, it’s not possible."
• From #gettngslizzerd to Getting Donations: Red Cross Capitalizes on Twitter Gaffe – Social Philanthropy – The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas – "Shortly after 11 p.m. on Tuesday, someone named Ryan found two four-bottle packs of Dogfish Head Brewery beer. The more than 260,000 people who follow the American Red Cross’s Twitter account were promptly informed of the discovery. Accidentally, of course. Gloria Huang, a Red Cross employee, mistakenly posted the comment to the wrong account through the online application HootSuite, which can support more than one Twitter account at the same time. What the Red Cross did next is an example to other nonprofit organizations that make a similar gaffe."
• The Power of Facebook plugins, and other social sharing tools | Community Organizer 2.0 – Here's a great post from Debra Askanase with notes and slides from her recent webinar on Facebook: "I had a fabulous time presenting a webinar yesterday for Nonprofit Webinars about “The Power of Like and other social sharing tools.” I put together the presentation to answer these four questions: which Facebook tools (plugins) should I use on my website, why should I add share buttons to my website or blog, what is the ROI of Facebook Like and social sharing, and how does Facebook decide where to place a shared item within someone’s news feed?"

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. This is a really great post to read for anyone thinking about how to measure, evaluate, and even consider the impact of social media use (and that should be everyone). "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary as the tools and methodologies for analyzing yields didn’t yet exist. And furthermore, by focusing on justification and metrics, we were distracted from the primary objective of building relationships and cultivating dialogue. … But that was then and this is now. In 2010, we enter in to a new era of social media marketing, one based on information, rationalization, and resolve."
• Cause Fatigue #4Change Recap « 4change – Did you miss the recent #4change twitter chat? The February chat focused on cause fatigue, but if you missed it, Zero Strategist has done a great recap of the conversation and highlights. Check it out!
• The Collaboration Prize – Search Database – Wow! Check out this great resource – a database of collaborations! "The first phase of this database of nonprofit collaboration models (currently consisting of the 176 nominations deemed eligible for The Collaboration Prize in 2008) contains the information submitted by each nominator in response to specific questions about the nominated collaboration. Additional models of collaboration from The Collaboration Prize will be added soon. While the contents of the first phase are limited to data contained in the nominations submitted in 2008, the next phase of the database, to be launched in the next few months, will have an interactive component, whereby the existing data can be updated and the database can be expanded by adding new collaboration models that were not part of The Collaboration Prize project."
• Welcome to Kopernik – "Kopernik — www.thekopernik.org — a new non-profit venture that provides life-changing technology to the poor, launches today. Kopernik makes technology designed for the developing world accessible through the Internet and by harnessing the power of individual donations. Kopernik’s aim is to bring this technology to the poor in developing countries via the site, and link them to individuals willing to make a donation towards the purchase of the products. It is the brain-child of Ewa Wojkowska and Toshi Nakamura who have extensive experience in international development as UN staff members." Check it out!
• New Ideas for Promoting Physical Activity in London – "The Go London social innovation competition is a call for ideas on how to make London more active, the first of its kind to be energised by the groundswell of optimism surrounding London hosting the Olympic and Paralympic Games in 2012. It is a shared movement to create a city where physical activity is a normal part of Londoners lives and contributes to making London a more livable, sustainable and healthy city.

  The project aims to help improve activity levels of everyone by finding out what's already out there as well as asking people for their ideas on how they think London could become more active. In the same way that stories can come from anywhere to inspire others, and we'll hope to capture as many of these as possible, simple, life changing ideas can spring up too. Through the creative use of social media Go London hopes to capture as many of these ideas as possible."

• Facebook Causes: Not just for Individuals: ICT Hub Knowledgebase – The Knowledgebase from LASA is a great place to find articles on all kinds of topics related to technology for organizations. I wrote an article for them on how organizations are using Causes and it's now up. Visit the knowledgebase if you want to learn more about Causes but also head there to find some valuable resources on hardware, software, social media and more.

When I think of Martin Luther King, Jr., the first thing that comes to mind is community: building it, empowering it, moving it to action, and nurturing it.  When I think of those four focus areas for community, I do NOT think of the number of fans on a Facebook page, the number of people on an email list, or even the ranking of a Google search results page.

Earlier today I followed a link from Twitter to an archived guest post on Pamela’s Grantwriting Blog by Aerin Guy.  To be honest, I often skim, and when the title of the post mentioned 15 Social Media Resolutions, I figured I’d just skip to the list

That’s where I found Aerin’s resolution to “consciously rephrase Return on Investment with Return on Engagement.”

Is ROI limiting our community impact?

As I explained above with the example of MLK, Jr.’s focus on community, the idea of ROI doesn’t make sense.  Then or now.  If we are after impact, we have to reevaluate the way we approach evaluation!

Look at this way:

• ROI asks how many Facebook fans you have; ROE asks how many people are “liking,” commenting and sharing your Facebook content.
• ROI asks how many staff and how many hours; ROE asks how many posts, updates, replies or individual responses.
• ROI asks how many email subscribers; ROE asks how many people send you emails.
• ROI asks how much money you raise; ROE asks how many people are campaigning on your behalf.
• You can go on and on.

We can’t make change without community, whether locally or globally.  And in order to start making change and empowering our communities, we need to approach our work with a frame that’s focused on the same attributes as our goals (engagement) and not simply on the traditional business frames (costs).

What do you think?

And to close with a quote from Martin Luther King, Jr.: “Our goal is to create a beloved community and this will require a qualitative change in our souls as well as a quantitative change in our lives.”

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• ReputationOnline » Blog Archive » Jonathan Waddingham on ‘Can you turn fans into consumers?’ – Jonathan Waddingham from JustGiving has a great post up today: "The advent of Facebook fan pages has been great news for brands wanting to create communities without having to build their own social network. In many cases, it’s largely pointless trying to create your own community when the people you want to attract are already part of another one… But what do you do with your fans once you’ve got them?"
• How Facebook turns active users into community managers – without paying a dime (video) | Powered by John Haydon – John Haydon has a great post and video discussing facebook's strategic design that empowers users to be community managers. "You want to develop a stronger, more passionate community. You want your members to invite like-minded folks to join your community and you want the cultists to encourage others to be more active. You them to do both of these things regularly. And you want this all to happen naturally – because it won’t happen if you push."
• Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam's Razor by Avinash Kaushik – "Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. … So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. The blog post is also sprinkled with my own words of folksy wisdom as to how you should use the channel for maximum impact."
• Is Your Organization Human Enough for Social Media? — SocialFish – "Social media can be overwhelming. There are so many tools, none of which you’ve used before, so you don’t have an intuitive sense of how they work, let alone if they are really helping you get the work of your organization done. And if you’ve gotten into these tools at all, you’ve probably noticed that they are not implemented in the same way as many other initiatives within your organization. You’re not sure who’s supposed to tweet or blog, and suddenly there are people outside of your staff who are saying things your staff used to say."
• Three Ways You Can Help Build The Future of NABUUR | NABUUR Blog – "NABUUR exists so people like you can make a real difference for communities worldwide. With your contributions, you have improved the lives of countless others. You have proven it works. Now, your talents and time are needed to take the next step: make NABUUR itself self-supporting and driven by a global community of volunteers. In the last year alone, the numbers of volunteers and villages have doubled. Together, we learned how to connect, share and work together via the internet, without bureaucratic controlling bodies. NABUUR is following this path itself: already, many of you have taken over work that previously required office staff. And a bold next step is ahead! From January on, NABUUR will be volunteer-run: no more office staff. The NABUUR platform will remain online, and limited central support will still be available, but how it will develop will be up to the community to decide."

This is a question for nonprofit organizations that use Twitter for outreach, fundraising, and advocacy campaigns:  do you factor your organization’s Twitter follow cost into your campaign strategy? Also, do you consider the follow cost before you start following another tweeter?

She raises a ton of issues and ideas for me and I wish I could launch into all of them right now!  Some of them include:

• Calculating cost (read: time) of maintaining conversations on Twitter
• How to leverage aggregation tools for listening so you don’t have to “listen” or read every Tweet that comes through
• Balancing your stream (both in content and frequency) so that your “cost” isn’t too high

And the list goes on.  I’d love to hear what you think about the cost or burden or even reward of following more and more people on Twitter.  What do you think?