Tag Archive for 'social media'

Nonprofit Blog Exchange: Reflections on Blog Action Day

As part of the Nonprofit Blog Exchange, I visited the Social Butterfly blog recently - the Nonprofit Blog Exchange connects bloggers in an effort to expand the sphere of readership and exposure (to learn more, check it out).

I was already familiar with the blog, and Social Butterfly’s twitter, too.  But, I realized the blog wasn’t in my RSS reader and thus I was missing many wonderful posts!  I suggest that if you are interested in social media, marketing, and the intersection of the two, you subscribe as well.

Social Butterfly’s post about Blog Action Day, really caught my eye.  Here’s how it begins:

What is poverty?

In researching the answer to this question, I couldn’t escape the purpose behind a campaign by the Association of Public Health Schools and the Pfizer Foundation recently created called “What is public health?” This campaign works to better brand ‘public health’ to the public, while also raising awareness, education and encouraging participation in the public health conversation. Participants are asked to put red “This is public health stickers” on items that they feel represent public health. My challenge: What would this look like if the question: “What is poverty?” was asked?

I read on, and encourage you to as well, but that question stuck in my head.  If we were going to try to put a sticker on everything that labeled it as, “This is Poverty,” how would we even begin? The definition of poverty, or at least as we think of it in public service work and public policy, is so vast and multifaceted.  The number of stickers we would need is unbelievable!

Then, as if she was reading my thoughts, I saw this tweet from my friend Audrey:

spinnerin:  Frustrated by people’s tendency to talk for everyone outside developed countries as though we know exactly what they need.

It’s such a fitting point.  When I first started thinking about sticking those “This is Poverty” stickers on things, I started thinking with my home town first, then my home state, and home country.  After that, I started thinking about London, and the UK as I’m now based here and learning a great deal about the world as it is here.  But to start thinking about puting those stickers on things in developing countries was almost unfair.  I can think of many things to put those stickers on, but I don’t live there every day nor do I face or even really understand the real issues, and definitions of poverty as they exist in developing countries.  By putting a sticker on those things, the issues as we see them from elsewhere, are we even setting the stage for help and change?

How do we first get the people IN poverty, to label things with these metaphoric and real stickers of “This is Poverty” so that help can be defined and created most effectively?

Thanks, Social Butterfly for giving me a moment to relfect on my own post from Blog Action Day, and rediscover your wonderful blog!  And, thanks to the Nonprofit Blog Exchange for connecting us!

Obama’s Social Media Campaign

Originally posted on the NetSquared blog.

We have seen it and heard about it time and again, but the Obama campaign is capitalizing on social media use and setting some great examples for nonprofits and other social change campaigns looking to try something new.  Without any candidate endorsement, we can look at the success the Obama camp has had and try it out in our own work!

Newest in the playbook: iPhone app

On the official Barak Obama website ,supporters can now download and use the Obama iPhone application.  As the site explains, the features include:

  • Call Friends: A great volunteering tool that lets you make a difference any time you want by talking to people you already know. Your contacts are prioritized by key battleground states, and you can make calls and organize results all in one place.
  • Call Stats: See nationwide Obama ‘08 Call Friends totals and find out how your call totals compare to leading callers.
  • Get Involved: Do more. Find and contact your local Obama for America HQ.
  • Receive Updates: Receive the latest news and announcements via text messages or email.
  • News: Browse complete coverage of national and local campaign news.
  • Local Events: Find local events, share by email and get maps and directions.
  • Media: Browse videos and photos from the campaign
  • Issues: Get clear facts about Barack Obama and Joe Biden’s plan for essential issues facing Americans.

What does this mean?  They are putting all of the campaigning tools in the hands of supporters, and not just giving them the options but putting them right onto the screen where it is one touch away from an action.  Volunteer support has never been easier!

More Social Media Tools

The Obama campaign is taking advantage of  much more than the iPhone.  It is using a wiki to organize volunteers, Twitter to keep followers in the loop play-by-play, Facebook apps to show support, and even a branded social network to connect supporters.  An important part of successful social media use that the campaign is really capitalizing on is meeting your supporters where they already are, where they are already talking about you or making up their minds to support you are not.

In Other Words

There has been a lot of coverage about the Obama campaign’s smart use of social media from all corners of the web.  To read more, check out these links:

Have any of Obama’s social media tactics caught your eye?  Are there any lessons you’ve learned or tricks you plan to try at your organization?

Online Engagement: London Fundraising Summit

Today was the second day of the London Fundraising Summit from the Center for Nonprofit Success.  I presented with Jonathan Waddingham, the Charity Champion at JustGiving.org, about online engagement and fundraising.  It was a three-hour session and we could have gone all day!  Great attendees, conversations, and learning taking place.

Jonathan’s presentation focused on some great examples of nonprofits using a range of social media tools.  My presentation concentrated on the why and how side of things, including some examples from the e-Nonprofit Benchmarks report.  You can see Jonathan’s slides here.  After our presentations, we had a few rounds of small group activities with short scenarios and prompts calling on the new online engagement and fundraising ideas Jonathan and I talked about.  The groups did an excellent job creating strategies for engaging their fake organizations’ communities.  Thanks so much to everyone who was there!

Here is my presentation:

Here is the PDF version with all my speaker notes:

My main points included:

Conversations = Conversions

  • shouting rarely works!
  • two way conversation empowers your constituents and the larger community to:
    - give you feedback when things are bad
    - give you praise when they are happy
    - ask questions
    - get involved
  • two way conversations also turn your staff into real people.
  • if a conversation is taking place online and you aren’t there to hear it, does it still happen?  YES!
  • by putting yourself and your organization online, you can be part of the conversation that is already taking place.

Management = Messages

  • people are all different, even if they are all interested in your organization.  what they want to do for you, how they want to hear from you, what they plan to say about you and even how they want to support you.
  • comprehensive donor/volunteer/constituent management software will let you track, trace, separate
    and sort your members.
  • better messages means more messages, but not drastically different.  just enough so that your online
    activists have something they can do when they get an email from you, your donors can donate, your
    supporters can spread the word, and your lurkers can keep hanging on.

Testing

  • testing can be small scale to large scale - really just depends on your budget, your time, and your staff capacity.
  • start small and in-house and see how much you can learn right away
  • try changing simple things with small groups: subject lines, images, calls to action, etc.

If you were at the session today, what questions did you leave with?  What conversations helped you the most?