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John has spent time working for Microsoft, doing R&D for the defense industry and was part of a few past startups that didn’t quite reach “critical mass.” In June 2009, John decided to sell nearly everything he owned and set out for New York City (via San Diego). With over a decade of web development experience, John channeled his skills into building something with social value. John is currently working on OpenAction, a platform that connects people to the projects they care about. It’s a sustainable solution to help create and strengthen the emotional connection between organizations and donors. The team also hopes to incentivize organizations to share knowledge and give beneficiaries a direct voice.

Where did the idea for OpenAction begin?
That’s a funny story actually, but I suppose many entrepreneurs have similar stories. Last March I met Joe Solomon and the Social Actions team through twitter. I remember leaving for Vegas and making a promise to Joe that I would submit a mashup to the 2009 Change the Web Challenge. The mashup was a map showing where people were volunteering in near-real-time. It ended up winning the competition, $5,000 and lots of exposure.

I’ve always done side projects part time, but never had the courage or funds to go at it full time. The community showed me a need for what I built, so I used this momentum as an opportunity to take what I built to the next level.

I left my 9-5 in San Diego on June 4, set out on a month long road trip with my brother across the United States to New York. On July 5 the real fun began.

How was the project developed?
Some of the foundation was built in April 2009, but the majority of the product development started in August 2009. I spent the first few months asking questions and listening to what NGOs had to say about how they did their job and what could make it easier.

I’ve spent the past few years working with the semantic web, referred to as “web 3.0”, that focuses on open standards and linking data. Many of us are aware of open source software and open architecture, but open philanthropy doesn’t exist yet. Once NGOs standardize the way they publish project data on the web, “apps” can be built on top of this data. Much like Apple did with the iPhone.

I also knew it needed to be both top-down and bottom-up. The problem with developing a standard is that it is only as useful as those adopting it. So that’s where OpenAction comes into play. Essentially, we give organizations a simple tool to manage project information, like photos and videos. The real value to organizations is that they now have a dynamically updated map they can embed on their web site. Instead of paying a web developer to add new project data, they can do it using a few simple form fields. This might put my developer friends out of a job (laughs), but it’s all about becoming more efficient.

Our application also automatically generates RSS feeds for their supporters to stay engaged throughout the life of the project. It’s similar to how one subscribes to a blog. The project updates themselves can displayed in a timeline, so people can easily follow the project’s progress as it unfolds before their eyes.

What’s next for OpenAction?
Our organization helps people find and connect with projects they care about. It makes sense to let these people connect to others working in the same space. So we are starting to map social entrepreneurs with the hopes that they might be able to make more of an impact working together than apart. This is actually how my partner and I connected several months ago. We were both doing similar, but separate mapping initiatives. We decided we’d be stronger together — and we were right.

So if any of your readers work with social entrepreneurs, or are such, I would love to connect with them as well. After all, while we might see different paths to the same goal, the goal is usually the same: positive impact on the people and the planet.

What else are you working on?
Working on trying to find time to sleep.

Do you have any lessons learned or stories you can share with other social entrepreneurs?
This is probably my sixth startup, but first as a “social” entrepreneur. So for brevity I will keep to the last year, and maybe save the rest for a separate blog post one of these days.

I would say, don’t go at it alone. This is so important. You really need to have someone that is as involved in the idea as you are. Not only to give more proof that the idea has legs, but it gives you someone to bounce ideas off all the time. And unlike friends, this person will understand the problem space. Simply put, startups will inevitably have ups and downs, and having someone else in it with you is just good for morale.

Tapping into the (right) community is also an important lesson I learned this time around. In past startups I would use friends and family to measure early success. Sometimes they were the target audience, but that was often due to the lack of product focus. I love thinking about the famous stories of Davy Crockett here. Not the tales itself, but the method used. He claimed to have killed that infamous bear, and all the towns people believed it as if he went to each and every person to spread the word face-to-face. Having a conversation with every townsperson would be a nearly impossible feat. Davy Crockett was, however, an expert story teller and community builder. Instead, he spent his time talking to the heads of each village. The key here, I believe, is to empower your community and let them be your biggest advocates.

A third, and final lesson is often used by web developers, but can easily be applied to social entrepreneurs. It’s the KISS principle. “Keep it simple stupid” — enough said. Don’t over engineer or over think a problem, let the market and your audience dictate your next move.

How can people follow your work and OpenAction?
We are actually going to be on OpenAction ourselves, to sort of practice what we preach. Things have just been super chaotic as of late. I would say the best way is to follow me @worldlyjohn and my partner Mike @wanderingwenger.

To learn more and check out OpenAction for yourself, visit:
http://openaction.org

What is UniversalGiving?

“UniversalGiving is an award-winning marketplace which allows people to volunteer and donate to top performing projects in more than 70 countries around the world.”

It’s a marketplace, really, of opportunities to take actions for social benefit in various topics you may be after—want to donate money and leave it at that? would you rather connect with a group or individual in need half way around the world? maybe you want to join forces for a longer-term project for real impact. People simply choose a country of interest (such as China or Thailand) and an area of interest (such as education or the environment) and find a list of vetted opportunities to which they can donate money or give their time.

I’ve been watching volunteer opportunities related to technology and am so excited to jump in!

What is the Impact?

For those of you that like the number overviews, here are a few numbers to consider:

• more than $ 1.5 million has passed through www.universalgiving.org
• nearly 10,000 people have volunteered
• more than 70 countries served

UniversalGiving + Social Actions

As readers of this blog probably know, I’m really excited about the work Social Actions is doing to help connect the sources of actions and opportunities across the web to push them further.  Social Actions is “an open source database of actions people can take on any issue. The actions in our database are aggregated from across the social web and include everything from volunteer opportunities to micro credit loans.”

UniversalGiving has partnered with Social Actions to ensure that the volunteer and giving opportunities they vet and promote on their platform can be found by even more people, in more places online.  I think these partnerships are so exciting because I know how many people are willing, interested, and ready to contribute to social impact projects, whether big or small, near or far—but they just don’t know how to find the ones that match their interestes or skills.  This partnership means, then, that there is a higher chance interested people can find opportunities from UniversalGiving without having to know them!

By collaborating with Social Actions, UniversalGiving also gets to benefit from things like the Change the Web Challenge that saw many new applications for the Social Actions feeds – meaning new applications that could put Social Actions data (whether a general feed of information, or specific search criteria, or one specific action) in public places online like Facebook, blogs, and more.  Again, more people can now find UniversalGiving opportunities without even trying!

With the impact of that partnership in mind, I want to share two of the responses UniversalGiving has received from participants:

“Universal Giving is an instrumental partner to Sports Gift and our mission to provide sports to impoverished children.  Universal Giving helps us reach people across the country to tell them about volunteer opportunities, our community service programs and other charitable giving opportunities. Universal Giving has made a direct and significant impact on our ability to provide the gift of sports to thousands of children living in poverty around the world!” – Keven Baxter of Sports Gift

“Because we’re a relatively small NGO with a fairly specialized focus, it’s been great to be a part of UniversalGiving and gain the additional exposure to potential donors that we may have never otherwise reached.  Also, UniversalGiving’s ability to process a high volume of contributions from an intensive online donation drive, something beyond the capacity of my organization, allowed us to benefit from an MTV Networks employee giving campaign, even though it came about on very short notice.  UniversalGiving also provided MTV with the donation data they requested, quickly and efficiently, which secured a substantial corporate match for us.  UniversalGiving proved to be a great advocate for my organization.” – Michael Hayes of Solar Cookers International

Clearly, UniversalGiving is doing a good job making positive impact around the world.  I’m very excited to see them partner with Social Actions to make this impact reach even further and involve more people.  What I’m most excited about, though, is watching UniversalGiving’s work grow!

Connect & Learn more

You can follow UniversalGiving or Social Actions on Twitter, follow stories on their blogs (UG blog or SA blog) or visit their websites to learn more:

• http://www.universalgiving.org/
• http://socialactions.com

The mission of YouTube’s Video Volunteers platform is to connect nonprofit organizations with skilled video makers who can help them broadcast their causes through video, reaching new audiences online and driving action around issues and projects that matter to them. In partnership with allforgood.org, the new platform that connects volunteers with volunteer opportunities, “Video Volunteers” pools video-related volunteer postings and connects YouTubers with these opportunities.

Want to use your video skills for good?

Become a YouTube Video Volunteer.  There are lots of great organizations who need your help to broadcast thei cause and change the world. This is your chance to help!

Learn more about how to submit your nonprofit’s volunteer opportunity or how to help a nonprofit at YouTube’s Video Volunteers program.

The social network side of Social Actions is an exciting venture – it’s a way to make actions more personal and track the actions your participate in or start.  It’s built on Ning, so it has some features you’re probably familiar with, too.

Check it out on My.SocialActions.com

Peter Deitz, the founder of SA, has shared his 10 Ways to Make a Difference on Social Actions – a guide to using SA to make a difference.  The 10 ways you can make a difference include:

• Find actions
• Share actions
• Reflect on the actions you’re taking
• Share your wisdom with others
• Get advice
• Customize your profile
• Connect with like-minded people
• Post events
• Invite your friends
• Keep it real

Check out Peter’s Guide to using Social Actions – or jump over to My.SocialActions and start making a difference!

Social Actions is proud to announce the launch of a revolutionary widget that recommends to readers of your blog or website related ways to take action.  The widget automatically identifies the keywords on any page and lists social change campaigns related to the stuff you’re writing about. These campaigns are gathered from social action platforms like Kiva, DonorsChoose, Change.org, GlobalGiving, Care2, Idealist.org, and fourteen others.

Find out what actions would be recommended for your blog or favorite website >>

Because the new widget pulls actions from 20 social action platforms, it can recommend actions based on a wide variety of content.  Whether you’re writing about your local community, pop culture, or green living – you can expect to surprise your readers with related ways to make a difference.

Read the rest of the article and Digg it it here.

Today, Social Actions launched a plug-in for WordPress bloggers that will place ‘possibly related classroom projects’ from DonorsChoose.org at the bottom of posts, so that readers can find opportunities to take action to help classrooms around the world.  DonorsChoose.org “is a simple way to provide students in need with resources that our public schools often lack. At this not-for-profit web site, teachers submit project proposals for materials or experiences their students need to learn. These ideas become classroom reality when concerned individuals, whom we call Citizen Philanthropists, choose projects to fund.”

Social Action Labs, Lead Programmer, Eric Cooper, really did a lot to make this happen and deserves lots of props.  So does Joe Solomon and Peter Deitz from Social Actions, as well as the rest of the crew.

If you have WordPress, why not check it out!  I will be installing it tonight and you can watch the blog here to see it live in action!  I’d love to hear your feedback about the new plug-in and ideas for other ways Social Actions Labs can be working to build actionable content you and your organization can use!  Learn more on the Social Actions website.

Great, but why am I interested?

What Social Actions is really doing is combining the ‘what-you-can-do’ stuff of the social change web into one place that you can search, link to, rely on, and even (with a widget from the Social Actions Labs) integrate into your web site or blog!  How great is that?!

Social Actions helps individuals and organizations use social media to plan, implement, and support peer-to-peer social change campaigns so that grassroots solutions to local and global problems can flourish.

Toward this end, Social Actions:

• Provides a search engine of peer-to-peer social change campaigns;
• Aggregates peer-to-peer social change campaigns from 14 unique social action platforms;
• Publishes materials for individuals on planning and implementing peer-to-peer social change campaigns;
• Distributes materials for nonprofits and foundations on engaging constituents;
• Connects technology consultants and thought leaders with nonprofits and foundations;
• Encourages collaboration among social action platforms.

I may be biased (full disclosure: part of the project mentor group), but think I’m understandably excited.

That IS awesome! What can I do?

Do you want to take action now?

Maybe you want to help identify the 3 -5 initial applications for the Social Actions Labs!

Try out the new (beta) search interface to find social actions you are interested in!

Or, you can sign up to stay abreast of more developments!

Wanna hear more?

Social Actions founder, Peter Deitz, has a great interview with Corey Pudhorodsky on the 501c3Cast from July 14th.  You can listen to it here!  If you don’t already, you should also add Corey’s awesome 501c3Cast podcast to your itunes or RSS library!

If you were able to integrate actions for volunteers, supporters, and interested citizens to take part in, where would you put it? On your organization’s home page, blog, action center page? Would you want it on your personal site or other social networking pages?  What about the social networking spaces for your organization?

1.  Social Actions helps individuals and organizations use social media to plan, implement, and support peer-to-peer social change campaigns and aggregates peer-to-peer social change campaigns from 19 social action platforms.  You should check them out and create an account – this is a wonderful sprouting community for peer-to-peer social change!

2.  Peter has an excellent post that provides and introduction to fundraising with social media.  It covers Causes, Change.org, ChipIn, and Fundraising and you can read it here.

There are so many new ways to connect with others online around common goals, changes, fundraising, and more.  Have you joined a pledge online or started one yourself?  What lessons did you learn that you want to share?