To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Mapping Trends in Philanthropy « NathanielJames.org – "Philanthropy is changing, and I want to contribute to creating the best of all possible worlds for the social sector. Today, I’m launching a series on Mapping Trends in Philanthropy, to share what I am learning and invite a conversation with leaders in the field. Today, I’ll start with a basic taxonomy of these trends, and unpack each one over time. All of these trends are interdependent, often reinforcing the others, so as I approach the end, I hope to synthesize them into some working hypotheses and best practices for social impact leverage."
• International Digital Youth Work Events, 20th-23rd Sep – What can you share? What can you learn? « Online Youth Outreach – "Online Youth Outreach (@Katie_bacon) was contacted by Judith from the Hong Kong Council of Social Service http://www.hkcss.org.hk/ They have been able to source some limited funding for a group of 12 youth practitioners to travel to the UK to learn more about digital youth work practice. Feel free to suggest activities, we can alter and modify this programme according to the people and organisations who want to join in. To keep posted, share ideas and promote through your networks:Twitter #tag for this upcoming visit will be #incgen11 or Email cy@hkcss.org.hk or info@katiebacon.co.uk"
• Report Release: The 2011 NTEN Community Survey Report | NTEN – "The Nonprofit Technology Network (NTEN) conducts an annual Community Survey to find out more about the individuals and organizations in the NTEN community: we want to find out how these individuals and organizations use technology in their work, gauge the impact of NTEN programs and services on their professional development and their organization’s missions, and track trends in the nonprofit technology community over time."
• Google Introduces Facebook Competitor, Emphasizing Privacy – NYTimes.com – "Google took its biggest leap yet onto Facebook’s turf on Tuesday, introducing a social networking service called the Google+ project — which happens to look very much like Facebook… But the Google+ project will be different from Facebook in one significant way, which Google hopes will be enough to convince people to use yet another social networking service. It is designed for sharing with small groups — like colleagues, college roommates or hiking friends — instead of with all of a user’s friends or the entire Web. It also offers group text messaging and video chat."
• More Than 90% of Foundations Use Social Media – Social Philanthropy – The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas – "Foundations may sometimes be viewed as out of touch with new technology, but 93 percent of foundations use social networks, according to a new survey of the people who handle communications for the nation’s foundations.<br />
  <br />
  Forty-four percent of communications staff members said they spend up to 10 percent of their time “posting content, interacting with audiences through interactive media, adapting content, producing media, and developing new-media campaigns.”"

Location: London, UK (via video)

Topic: Online Campaigning and Co-Creation

Description:  This Third Sector Foresight seminar, run in collaboration with Campaigning Effectiveness, will focus on how charities and community groups will be campaigning in the future. We will also consider how changing expectations of participation might affect how organisations campaign in the future, and explore how this trend links to social media use.

Related Links:

• NCVO
• Event information
• Future Focus guide: What will campaigning will be like in 5 years’ time?
• Online discussion forum
• Video interview: Role of co-creation

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Understanding Facebook Places Functionality Opens Possibilities | Community Organizer 2.0 – Debra has a great post walking through the steps to setting up, using, and understanding Facebook’s new geo-social tool, Places. Thanks, Debra, for a thorough guide!
• Is online community engagement “real” « Bang the Table – This is a great conversation starter and thinking piece about community engagement, not just online community. “I am sometimes confronted by a prejudice in my travels; that the relationships developed through online community engagement are less real than those created via face-to-face engagement processes. Like most prejudices I believe it is based on fear and misunderstanding. Earlier this week I was lucky enough to be asked to chair a mini-conference in Sydney about Interactive Community Engagement for the Public Sector. While there were many interesting and engaging presentations one particularly stood out for me because of the challenge it presented to online engagement methodology.”
• RSA – Connected Communities – “Traditional approaches to community regeneration which define communities in solely geographic terms have severe limitations. They often failed to deliver on key social capital improvements such as improving trust between residents or fostering a greater sense of belonging. In this report we argue for a new approach to community regeneration, based on an understanding of the importance of social networks, such an approach has the potential to bring about significant improvements in efforts to combat isolation and to support the development of resilient and empowered communities.”
• Internet Founder Tim Berners-Lee Details 4 Concerns About Future of Mobile Web (Nokia World 2010) – “This morning at Nokia World 2010 in London, Sir Tim Berners-Lee, widely known as the inventor of the Web, addressed the audience in a keynote speech where he spoke about the future of mobile technology, including both the positive impacts it brings as well as the areas of concerns. After encouraging developers to build for the Web, so as to deliver applications that work on all types of devices, even the ones that haven’t been invented yet, he then proceeded to detail areas which need addressing, specifically privacy, accountability, network neutrality and the 80% of the world that doesn’t have access to the World Wide Web.”
• How Useful is Social Media to Nonprofits?  – Online Fundraising, Advocacy, and Social Media – frogloop – No matter where you look, social media is on everyone’s radar. The big question nonprofits ask is, how useful is social media? In an attempt to help nonprofits answer that question, Idealware, in partnership with NOI, recently released “The Nonprofit Social Media Decision Guide.”

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• JustGiving blog: Seven-year-old Charlie raises more than £100,000 for Haiti! – Read this great case study from JustGiving about Charlie's bike ride to raise money for Haiti relief support. "Charlie was really upset by the television footage of the Haiti disaster, so, in conversation with his mum, he came up with idea of cycling around South Park near his home in Fulham, London as many times as possible. As Charlie puts on his JG page, ‘at least 10 laps, I hope!’. Charlie set himself a fundraising target of £500 for UNICEF – not an insubstantial amount for a seven-year-old."
• Why We're In the Age of the Citizen Philanthropist – There's a great post up on Mashable with quotes from Britt Bravo (Have Fun Do Good), Kari Dunn Saratovsky (Case Foundation), and Peter Panepento (Chronicle of Philanthropy). "Our new communications technologies have empowered the individual, and caused a disruptive effect on the non-profit sector. Here are five examples of the citizen philanthropist’s immediate impact."
• Footnotes: Online Outreach on a Budget – January Nonprofit Blog Carnival – "This month we spent some time collecting posts about nonprofit communications on a budget. Below you'll find a combination of great resources that were submitted, and information I've found useful in my own research on online outreach. So bookmark this post and take the time to apply this knowledge to marketing and communications at your organization – it's cheap (or free) and has worked for others!"
• Online Branded Communities: Misguided and Missing the Point – Marketing News Blog – This is an excellent review of best practices and case studies for online community management. Even though the authors (Kathy Baughman and Steve Hershberger) are focused on for-profit brands, the lessons ring true across sectors. "If you ask brand managers the purpose of online communities, the reply you’ll most often hear is “customer engagement.” Among marketers, this term is more prevalent than Frisbees at a dog beach. But the real question is this: Are brands providing meaningful and engaging experiences to their customers through their online communities? Our research on 135 online communities representing 45 major brands indicates that, with few exceptions, the answer is no."
• Idealware Field Guide to Software for Nonprofits by Laura Quinn in Computers & Internet – "What types of software should your nonprofit be using? It’s hard to even know even what types exist, let alone what might work for you. Through a friendly, easy-reference format, this book helps you pinpoint the types of software that can help your organization based on your needs and your level of technology savvy, and provides user-friendly summaries to demystify all the possible options.

  The 84-page Field Guide includes an overview of 35 different types of software, helping you to understand what each is, how it fits in with your needs, how much you might expect to pay, and some of the most common vendors in the area."

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Have you always wanted to be a 'climate insider'? | TckTckTck – The 350ppm movement is doing a lot of hard work in the lead up to the talks in Copenhagen this December. "Our latest feature is a global rapid response community we launched last month, called ClimateInsider. ClimateInsider is fast becoming the new media hub that will support a digital rapid response network leading up to and during Copenhagen climate change summit." Check it out and apply to be an Insider now!
• Facebook Charity Interview Questions – Earlier this year, John Carnell created a series called Twitter Charity Interviews that has over 40 interviews with nonprofits using Twitter talking about how, why, and what they do with the micro-blogging tool. Now, John is looking to replicate the process but focus on Facebook. If you want to share the ways your organizations is using Facebook to engage with supporters, visit this link to get the questions and the submission information.
• Give to the Max Day – GiveMN – giveMN.org created Give to the Max Day as a way to kick off use of the new giving platform. It was more of a success than they expected with huge numbers of participation and donations! You can see the full results here and check out the site, too.
• Strategy stuff – a three pronged approach – "Drawing together a few discussions I have been involved in recently about the different types of documents an organisation – such as a council – might need to put together to define its approach to engaging online, I thought it might be useful to set out how I think it could be done."
• New Start Magazine: The toolkit for practitioners in regeneration, economic development & sustainable communities – "New Start is the toolkit for regeneration practitioners. It's a creative and informative magazine, but it's more than that: it's an online news service, a recruitment aid, a partner for organisations wanting to spread learning and to showcase good practice, and the place that the sector's leading thinkers use to kick-start a debate on key issues."

You can view the slides below or view the PDF w/ Speaker Notes for more information about the slides.

What do you think?

I’d love to hear your stories about how you’ve used social media on your own, discovered something that could work for your organization and made it happen!  I’d also love to hear any questions you have or other ideas you want to share!

International fundraising, UK not-for-profits, online giving, social media, message localization, chuggers, sofii.org, and more. Featuring Chad Norman, Danielle Brigida, Amy Sample Ward, Marc Pitman, Robert McAllen, Steve MacLaughlin, and Melanie Mathos.

Download The Baudcast, Episode 31 (50 MB, 53 minutes) – or Subscribe in iTunes here.

Would love to hear what you think to keep the conversation going!

One Web. For All.

OneWebDay opens up techie conversations to everyone.  The theme this year of digital inclusion is especially important now as the speed of iteration and advancement is faster than ever and yet there are huge numbers of people without access at all.  Those who are excluded and unconnected are getting online at such a slow pace compared to the break-neck speed the “rest of us” are plowing ahead.  The only way, in my view, to bring those you aren’t connected or participating online into the conversations, especially those on digital inclusion, to help shape policies and changes for creating one web that really does serve everyone.  So, for OneWebDay today I wanted to share a few ways that I think we can all help others join the conversation about creating a Web that includes everyone.

Creating for All

There are many ways to get involved in OneWebDay (see below) but some of the actions that can be most powerful in light of this year’s focus on digital inclusion include:

• Join in and contribute to the conversations, networks, organizations and conferences/events specifically focused on digital inclusion (here in the UK that includes Digital Britain, Digital Inclusion Conference, and many others)
• Share your story (about how you got online, what your first online engagement or activity was, etc.) with local networks working to create online spaces to bring more people online
• Ask your partner, parent, or friend who isn’t online, why? what or how would need to change to get them there? (Don’t assume you know the answer!)
• Are you having a OneWebDay event today? Invite people who would not have seen your online promotions to join you at the ballroom, office or pub to be part of your celebrations and conversations.
• Are you developing tools, applications, or platforms for the web? Invite your friends, neighbors, parents, and others to give you feedback (even if they don’t know what the words you use mean) about what they would benefit from that maybe you and your network hasn’t considered yet.

OneWebDay is more than September 22nd.  The ways above to contribute to this movement are available for you every day.

Every time you host an event, convene a conversation, design a workshop, or anything else, invite those who weren’t on the email list, or at the last event, or part of your local community’s “social media club” to come participate, contribute, and learn.

Continue to share your story and help others share theirs so we can identfy factors and opportunities contributing to a web for all.

Regardless of next year’s topic for the September 22nd celebrations, digital inclusion remains a core barrier to truly celebrating the web globally.

Get Involved

There are many ways you can participate in OWD09 and help celebrate the web.  Here are just a few ideas to get you started:

• Participate in Local Events
• Perform an Internet Health Check
• Post Your Own OneWebDay Story
• Youth: Post a Video Response to the OWD Video
• Sign up for a Mozilla Service Week Volunteer Opportunity
• Help Universal Giving Bring the Web to the Developing World
• Post Your Unique Ideas!
• Help OneWebDay grow by spreading the word

About OneWebDay

For the last four years, OneWebDay has attracted a global network of partner organizations and individual activists committed to broadening the public’s awareness of Internet and Web issues while deepening a culture of participation in building a Web that works for everyone. In 2008, OneWebDay organizers documented volunteer-driven events in 34 different cities across the world. In 2009, we’re geared for events in over 50 cities in 20 countries! OneWebDay is all about your passion for the Web and your creativity.

Learn more about OneWebDay.

It’s back-to-school time for many countries and that means a switch from summer programs, outdoor community events, and many youth campaigns.  New research out today from nfpSynergy shows that organizations who serve youth may want to be going online to reach them.

The Research

nfpSynergy, a leading nonprofit sector think-tank and research consultancy in the UK, “tracks a representative sample of over 1000 11-25 year olds throughout mainland Britain twice-yearly, gaining insights into their views and habits, both social and charity-related” in its Youth Engagement Monitor.  The newest report, out today, focused on the use of social networking platforms by young people who are/aren’t also involved with charities.  (Read the full press release here or download the Social Media data slides here.) Some of the results include:

• Facebook is by far the most popular social networking site amongst young people – used by over 7 in 10 (72%) of all 11-25 year olds; rising to 80% of 17-25 year olds, those of college/university age – and to 83% of those who are currently at, or who have already been to, university.
• Amongst 11-25 year olds, Facebook is trailed by Bebo (28%), MySpace (25%), Twitter (12%), MSN (9%), YouTube (2%) and “other” (4%)
• Those involved regularly with charities are far more likely to use such social media than those who are not, with four fifths (79%) of those claiming regular charitable involvement using Facebook, compared with just 69% of those claiming no involvement
• Bebo is the only major networking site to be more popular amongst 11-16 year olds (35%) than amongst 17-25 year olds (24%)
• Female respondents reported a significantly higher usage across all the top 4 networking sites

Despite this, less than half (48%) of the 187 charities that were surveyed as part of nfpSynergy’s Virtual Promise (2008) report said that their organization used social networking websites.

What It Means

First, what the research does not mean: Don’t jump into Facebook immediately!  It’s easy for organizations, especially ones with small staff sizes and lots, and lots on the growing “to do” lists to see stats or research like this and automatically say, “Okay, then we should be on Facebook and it’ll solve all of our youth engagement problems.” Or, maybe not that statement exactly, but close to it.  This data does confirm many thing we already knew: that most young people are using social networking platforms of one kind or another, that females are more likely to use networking tools than males, etc.  It also shows that those young people who are engaged or involved with charities are also those using social networking tools. But, it does not say that they want to engage with charities in social networking platforms or, if they do, how they want that connection to start and continue.

So, if your organization serves or engages with youth and you want to think about moving into social networking spaces, here are a few pointers to help you get started!

No running in the halls!

There’s no point rushing into things, so give yourself the time to think strategically about how you want to use social networking platforms in your organization’s work and how it best fits with what you are doing now and the goals you want to achieve.  If you are thinking of using Facebook, for example, you will want to consider whether you want to create an individual account, or Fan page, or a group; each platform has it’s own options for how organizations could be represented and each option has different ways that other users would be able to interact.  You also want to consider which young people you want to connect with: as noted above, different ages may use different platforms; there’s lots of research also discussing the different regions or nationalities using each platform, as well as socioeconomic groups (check out Danah Boyd’s recent dissertation on the way teenagers use social networks!).

Secrets, secrets are no fun!

Regardless of which platform/s you decide to use, remember to be authentic and transparent. No one likes secrets!  Young people you are trying to connect with online (anyone, really) will judge you by your profile information: does it say who you are, which individuals at the organization may be speaking on behalf of the organization via the account? does it give your contact information outside of the social network (website, email, blog, or address)?  how about information – if you provide mental health services, for example, post information about how to get help if you need it, or how to help a friend, and so on. All this will help to make your profile more reliable and trustworthy, as well as put information out into a social space where youth could come across it without necessarily looking for your organization specifically.

Going to Johnny’s party?

The parties, the dances, the school events, they all helped shape many of the memories from being school-aged.  There’s no reason to leave them out of your plan for connecting with young people in social networks!  Create opportunities and events that bring people together online and offline – these activities can help move people up the ladder of engagement, get them volunteering or advocating for your organization, using your services or helping promote them.  Plus, social networking is all about connecting with friends, new and old; if your organization is a catalyst for community by connecting those who are affected or interested in the causes you work on, it will be easier to round up participation for your campaigns (on or offline) and find more supporters to help push your mission and work forward.  So, throw a party or two, and have fun!

What do you think? Are you an organization that works with young people, and are you using social networking sites to connect with them? What lessons or examples do you want to share?

Comment here, or visit the original post at SSIR here.