Tag Archive for 'video'

Third Sector New England Provides Answers via Video

I originally posted on the NetSquared blog.

How should managers and staff plan for an executive transition at their nonprofit? How would you define capacity building? What is ongoing learning for an organization?

Do you know the answers to these common nonprofit questions?  Third Sector New England wants to be sure you can find the answers, to those three questions and many more, in a way that’s engaging than searching and reading.  How?

Third Sector New England’s Video FAQ

Thanks to the work of Denise Moorehead of Third Sector New England, the distinguished videographer Steve Garfield, and Deborah Elizabeth Finn, a growing number of videos are collected on TSNE’s Strategic Communications Blog.  As Deborah explains, “We’ve put together a number of short segments in which TSNE’s mavens respond to frequently asked questions about topics such as finance, human resources, program evaluation, diversity, and fiscal sponsorship for nonprofits.”

The plan is to move these videos off the blog and into a web-based video reference tool that nonprofit managers and staff could access as needed.  Deborah says she’s hoping, “that we’ll eventually be able to add Seesmic to the mix, so that nonprofit professionals can use their web cameras to add comments and follow-up questions, thus sparking a real exchange of knowledge.”

Check out Third Sector New England’s Strategic Communications Blog to find videos on the questions above and many more.

Tu Diabetes Fundraises with YouTube, do you?

Originally posted on the NetSquared blog.

I recently wrote about Tu Diabetes’ use of Twitter and the strategies the online community has employed to find and engage with new people. Today, I want to take a look at another social media tool Tu Diabetes is using successfully: YouTube.

YouTube is an online video tool “allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.”

Tu Diabetes has a YouTube channel with over 60 videos and over 70 subscriptions. Manny Hernandez, community founder, explained the group’s YouTube strategies to me recently.

I asked Manny what the original idea or example was that got Tu Diabetes using YouTube for fundraising. Manny said that Tu Diabetes adopted video as a tool to communicate with members since the very beginning. Early on, before they were even a non-profit (2007) they produced weekly podcasts to summarize the highlights in the community and do a member update. (You can see an example here.) All the videos included on YouTube have previously been posted in the video section on TuDiabetes.com (or EsTuDiabetes.com, if they are in Spanish).

I think the power and success of fundraising with video is one of the most interesting aspects of Tu Diabetes’ use of YouTube. Manny said that, so far, ALL the funds raised through the members (close to $3,500) since they started the fundraising campaign have been tied to video-based-asks. We have had three videos during the campaign so far, which started in June, with each one getting more and more on target:

One of the most frequently asked questions I come across when organizations are considering using videos on organizational websites or places like YouTube is the burden of resources, costs, etc. For Tu Diabetes, the only technical resources used are Mac-based. Manny shot the first two using the built-in iSight camera on his MacBook. The most recent one was done on his wife’s Mac Pro, combining images posted by our members in the community. All videos were edited using iMovie. The most recent one had music donated by the duo Hammock (one of his favorite bands - http://hammockmusic.com).

It is important to keep in mind the goals an organization has when considering the use/adoption of social media tools, because there are just so many to choose from. One of the goals of the Diabetes Hands Foundation is to raise diabetes awareness. Based on that, you have to look at video views. The most viewed videos to date are here: the Drawing Diabetes video with close to 27,000 views, and the Word In Your Hand video with close to 2,500 views + several thousand more views through TuDiabetes and other outlets.

The other goal is to help connect people touched by diabetes (they’ve found diabetes to be a “closet” condition where people that have it barely talk about it with others). Based on this, the Spanish videos have been the most successful, resulting in proportionally many more people touched by diabetes joining the community (EsTuDiabetes.com). Manny thinks this is because there is a bigger need for Spanish content about diabetes and, specifically, content that people can understand easily.

Social media tools are ultimately about building community and making connections between the organization and new members. With YouTube, Tu Diabetes reaches out to new members. They do periodic searches for “diabetes” on YouTube and leave relevant comments to people who also share their diabetes stories on YT. It is very important that the comments be contextual and valuable. We take the opportunity to tell people about the community. Normally invitations to join result in people joining.

Besides YouTube, Tu Diabetes has used:

So, what are the future plans for Tu Diabetes’ use of YouTube? They are currently waiting on the approval of 501c3 status. Once approved, they will be able to take full advantage of the YouTube for Nonprofits program. Tu Diabetes will continue to publish video content, which they do on the YouTube channel, because they feel it is a great means to accomplish the goal of raising diabetes awareness.

What do you think about Tu Diabetes’ use of YouTube? Has your organization considered using videos on your website or on a public channel like YouTube? What goals would you want to address with the help of video?  Comment with the Net Squared community, too!

Foundations should tell a different story

Last week, I read a post from Inside Philanthropy called Foundations need to tell their story better.  It discusses the idea that foundations aren’t doing a good enough job telling the world about all the wonderful and diverse things they do.  It is a good idea and one that applies to many, many organizations, not just foundations.  I think the best part, though, didn’t come until the very last sentence: “foundations must do a better job telling their story, and helping the groups they support tell their own story.”

I think that if foundations want to really show the diversity and greatness of their investments (grants, PRIs, MRIs, etc. are all investments in one way or another), they should tell the story of those they are investing in—the nonprofits.

A great way to start telling the story of foundation grantees is to create a virtual tour of your programs.  Instead of text-heavy program descriptions, incorporate photos and videos of funded programs to highlight success as well as provide examples of the funding areas.  Many foundations list grantees on their website; if yours does, there should be links to the program/project/organization and a way to follow up with the program/project/organization contact so others looking to do similar work or get an understanding for the foundation’s focus can contact grantees.

Just a couple quick thoughts.  I’d love to hear yours!  Do you work for a nonprofit that has been featured in some way by a granter?  How did it feel?  What effect did it have on the organization or the foundation (to your knowledge)?