Week 1:  Why Should Your Nonprofit Embrace Social Media?  (or not?)

Learn about basic social media concepts and principles, as well as the situations in which social media would or would not help your organization.  Here is a great presentation that introduces social media.

Week 2:  Thinking Strategically About Social Media

Learn about the key ingredients you should use for putting together a great social media strategy, how social media strategy relates to your organization’s other internet and communications strategies, and more!  You can even check out the example group exercise I contributed for creating a social media strategy!

Week 3:  The Social Media Ready Nonprofit: Dealing with Resistance

Learn about the signs of resistence in an organization, how to get organizational buy-in for social media strategies, and which policies are useful for dealing with social media in an organization.  Week 3 collaboration and contribution is happening now – join in or learn more!

What have been some of the hardest obstacles to over come in getting buy-in for social media at your organization?  Were the main evangelist, or did you have partners?

Networking for Success is a project of the Women’s Technology Empowerment Centre (W.TEC), which will teach women how to use Web 2.0 tools and other ICTs to effectively develop and advance their work. Participants will learn how to use these tools to initiate and manage projects; as well as identify networking opportunities with other organisations. This project builds upon the work of the Blogs for African Women (BAWo) initiative; an earlier project aimed at introducing blogging to young Nigerian girls.

This week, our topic is ‘How Social Media Can Help Nonprofits’ and I invite you to visit the blog to comment on my first post for this week to help ignite conversation with the program’s participants.  I will post again tomorrow and the women will begin commenting and posting their own thoughts later in the week.  I’d love to have you join the conversation!